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ANALISIS KUALITAS PELAYANAN PENGOBATAN ALTERNATIF BEKAM KLINIK FARALINDO DI KOTA MALANG

Fibriana, Yessi Rakhma (2018) ANALISIS KUALITAS PELAYANAN PENGOBATAN ALTERNATIF BEKAM KLINIK FARALINDO DI KOTA MALANG. Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This study aims to describe the service quality of cupping therapy at Faralindo Clinic, Malang. The data collection techniques used in this study were observation and questionnaire. Moreover, the data analysis technique used was qualitative with gap analysis. The findings showed that the service quality of cupping therapy at Faralindo Clinic was considered poor. The result of gap analysis was negative while the result of conformity test was under 100% which indicated the negative result. This showed that the service quality received by the customers was poor and did not meet the expected service quality.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201310160311212
Keywords: Customer Satisfaction, Gap, Service Quality
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 12 Nov 2018 02:52
Last Modified: 12 Nov 2018 02:52
URI : http://eprints.umm.ac.id/id/eprint/39836

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