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PENGARUH KUALITAS SITUS WEBSITE DAN KEPERCAYAAN, TERHADAP NIAT PEMBELIAN ULANG (Studi pada Wanita Karir yang Belanja Lewat Toko Online Di Kota Malang)

Mukti, Satria Arie (2018) PENGARUH KUALITAS SITUS WEBSITE DAN KEPERCAYAAN, TERHADAP NIAT PEMBELIAN ULANG (Studi pada Wanita Karir yang Belanja Lewat Toko Online Di Kota Malang). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this study was to examine the effect of website quality and trust on repurchase intentions at online stores. Sampling using purposive sampling method as many as 130 respondents who are career women who live in Malang and make purchases at online stores at least 2 times. Multiple linear regression analysis indicated that the quality of the website and trust had a significant effect on the intention of repeat purchase through online.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201210160311319
Keywords: Website Quality Website, Trust, Repurchase Purpose on the Online Store
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 12 Nov 2018 02:40
Last Modified: 12 Nov 2018 02:40
URI : http://eprints.umm.ac.id/id/eprint/39828

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