UMM Institutional Repository

PENGEMBANGAN JASA LAYANAN PT. HYPERMART SOLO SQUARE

Aprianda, Rio (2018) PENGEMBANGAN JASA LAYANAN PT. HYPERMART SOLO SQUARE. Undergraduate (S1) thesis, University of Muhammadiyah Malang.

[img]
Preview
Text
PENDAHULUAN.pdf

Download (534kB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (321kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (269kB) | Preview
[img] Text
BAB III.pdf
Restricted to Registered users only

Download (355kB) | Request a copy
[img] Text
BAB V.pdf
Restricted to Registered users only

Download (240kB) | Request a copy
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (235kB) | Request a copy

Abstract

This study aims to analyse the service development of PT. Hypermart Solo Square. This study, moreover, used Quality Function Development (QFD) with a quantitative approach. The data source of this study was primary data in form of questionnaires and interviews. The respondents of this study were the visitors of Hypermart Solo Square and Carrefour Solo Paragon in Solo, Central Java. The findings showed that there were 21 service attributes from 25 attributes of customer’s need that had to be improved by Hypermart. Accordingly, this study suggests that Hypermart should reselect the existing product distributors, especially those of fruits and vegetables, improve the payment system, add the existing variety of products, improve employee performance, add the supporting facilities, add the information boards, and improve the function of Hi-card.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201210160311009
Keywords: customer’s needs, hypermart, product development
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 12 Nov 2018 02:15
Last Modified: 12 Nov 2018 02:15
URI : http://eprints.umm.ac.id/id/eprint/39822

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo