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ANALISIS KEPUASAN KONSUMEN KOTA MALANG TERHADAP KUALITAS WORTEL ASAL KOTA BATU

Pratama, Hadi Yatma (2018) ANALISIS KEPUASAN KONSUMEN KOTA MALANG TERHADAP KUALITAS WORTEL ASAL KOTA BATU. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Agriculture is a very important sector in the national economy, because most of its people are engaged in agriculture. The need for horticulture plants, especially carrots, continues to increase from year to year seen from the level of public consumption in purchasing very fast carrot vegetables and triggering producers to increase their production. The purpose of the research is 1) Knowing customer satisfaction with the quality of carrot vegetable products in Blimbing Market 2) Analyzing the factors that influence consumer satisfaction in buying carrot vegetables at Blimbing Market. Sampling uses directly the number of samples used by researchers, namely a total number of consumers totaling 60 people. Data collection methods used are, questionnaires, interviews, observation and documentation. The data analysis method used is the analysis of qualitative data factors obtained from descriptive data analysis. The results of this analysis show that the Kaiser Meyer Olkin test, Menasure Of Sampling Adequancy and Primary Component Analysis show a significant probability of> 0.05 so that it can be used for further research with a value of 0.001 The location of this study in Blimbing Market Malang City Blimbing market has easy access to be reached and is strategically located in the middle of the city.

Item Type: Thesis (Bachelors Degree (S1))
Additional Information: 201310210311021
Uncontrolled Keywords: Consumer Satisfaction, Location Factors, Product Quality
Subjects: S Agriculture > S Agriculture (General)
S Agriculture > SB Plant culture
Divisions: Faculty of Agriculture & Animal Husbandry > Department of Agribusiness
Depositing User: Administration Library UMM 2
Date Deposited: 12 Nov 2018 01:30
Last Modified: 12 Nov 2018 01:30
URI : http://eprints.umm.ac.id/id/eprint/39814

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