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UPAYA KUBA DALAM MEMPERTAHANKAN HAK MEREK DAGANG KOMODITI UNGGULAN DARI AMERIKA SERIKAT (STUDI KASUS PADA MEREK DAGANG CERUTU COHIBA DAN RUM HAVANA CLUB)

Rohman, Fathor (2018) UPAYA KUBA DALAM MEMPERTAHANKAN HAK MEREK DAGANG KOMODITI UNGGULAN DARI AMERIKA SERIKAT (STUDI KASUS PADA MEREK DAGANG CERUTU COHIBA DAN RUM HAVANA CLUB). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Cigars and Rum is one of the trade commodities that Cuba relies on to stabilize the economy. However, the product is claimed by the United States, thereby affecting the decline in domestic revenues. This has led to confusion from Cuba's declining economy every year due to the presence of two products in the market both from US and Cuban products. This study aims to analyze Cuba's motivation as an independent country that takes over the trademark as its flagship commodity by using dependency theory from Andre Gunder Frank. This theory explains about the exploitative conditions run by the developed countries to the detriment of developing countries. In addition, this study also uses the concept of Trade Mark Protection from Deven R. Desai and Spencer Waller which explains that the trademark protection system serves as a control in the market competition in order to create brand personality. The results of this study indicate that Havana Club and Cohiba are genuine Cuban products claimed by the United States that make Cuba try to maintain the product brand by legal means.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201310360311096
Keywords: Rum Havana Club, Cohiba Cigar, Cuba, United States.
Subjects: J Political Science > JZ International relations
Divisions: Faculty of Social and Political Science > Department of International Relations (64201)
Depositing User: CKO Repository
Date Deposited: 09 Nov 2018 09:38
Last Modified: 09 Nov 2018 09:38
URI : http://eprints.umm.ac.id/id/eprint/39764

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