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PENGARUH LOKASI DAN SUASANA TOKO UMM BOOKSTORE TERHADAP KEPUTUSAN PEMBELIAN

Ridho, Khoirul Azm (2018) PENGARUH LOKASI DAN SUASANA TOKO UMM BOOKSTORE TERHADAP KEPUTUSAN PEMBELIAN. Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this research is to know the influence of UMM BookStore location and store atmosphere towards consumer buying decision. This is a survey research and using questionnaire as an instrument for data collection. The population is all of UMM BookStore consumers which have made purchasing any products within last 1 (one) year. The sample is collected as 150 respondents using accidental sampling method or defined as a chance of take a sudden sampling from population which qualified for data source. The instrument of validity test is using by means of comparison from r-hitung value, besides the instrument of reliability test did by comparing cronbach’s alpha value. Analytical technique which using in this reseach are descriptive analysis and linier regresion analysis. The result of this research revealed that: (1) Location has positive influence towards consumer decision buying. (2) Store Atmosphere has positive influence towards consumer decision buying. Advice which given for the UMM BookStore management are preferable to advancing the building visibility, and creating a kind of interior room and texture creation which needed, to increase convincing costumer due decision buying.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201210160311059
Keywords: Location, Store Atmosphere, Buying Decision
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 08 Nov 2018 10:07
Last Modified: 08 Nov 2018 10:07
URI : http://eprints.umm.ac.id/id/eprint/39679

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