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PENGARUH PERSEPSI HARGA DAN CELEBRITY ENDORSE TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA N-MAX DI KOTA MALANG

Ariyadi, Ariyadi (2018) PENGARUH PERSEPSI HARGA DAN CELEBRITY ENDORSE TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA N-MAX DI KOTA MALANG. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This study aimed to determine the effects of price perception and celebritry endorse towards the purchase decisions on Yamaha NMAX motorbike in Malang City. This is a quantitative and descriptive study. There were 100 buyers selected through convenience sampling. The data used were primary, obtained from the questionnaire filled by the respondents. The data were analyzed through Multiple Linear Regression. The findings showed that the price perception and celebrity endorsement positively and significantly affected the buyers’ purchase decision.

Item Type: Thesis (Bachelors Degree (S1))
Additional Information: 201310160311068
Uncontrolled Keywords: price perseption,celebrity endorse,purchase decision
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 08 Nov 2018 09:09
Last Modified: 08 Nov 2018 09:17
URI : http://eprints.umm.ac.id/id/eprint/39664

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