FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM PENGAMBILAN KEPUTUSAN UNTUK MENGGUNAKAN JASA INTERNET PADA WARNET CENTRAL NET MALANG

FARINA, VERA (2008) FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM PENGAMBILAN KEPUTUSAN UNTUK MENGGUNAKAN JASA INTERNET PADA WARNET CENTRAL NET MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

Decision in doing a purchasing is matter very complex happened to pass very long process. Basically decision to do always emerge and started by existence of feeling to wish to have a line on requirement to an product, good in the form of service or goods. Some from factors able to influence decision of purchasing can be controlled by seller, but some uncontrollable other factors. If seen from requirement of consumer, amount of him quite a lot and often change. Requirement of consumer can arise by itself because psychological factor, as well as caused by the existence of other requirement which have the character of hidden, to emerge if pushed by factor- behavioral factor of other consumer that is culture, personal and social. This research target is to know influence of behavioral factors of consumer which consist of culture, social, person and psychological to decision making of consumer in using service of warnet Central Net and to know factor what more have an in with decision making in using service of warnet Central Net. Method of Analysis the used is doubled linear Regression, test F and test t. Result Research is showed Examination of first hypothesis test what there is influence by together between cultural variable (X1), social (X2), personal (X3), Psychological (X4), to Decision use Service of Internet (Y) with F calculate equal to 32,485 and F tables of equal to 2,21 thereby F calculate bigger than F of tables of hence can be interpreted there is influence between Culture variable (X1), Social (X2), Personality (X3), Psychological (X4), by together by isn't to Decision use Service of Internet (Y) at level of significances = 5%, first hypothesis proven. Second hypothesis testing Psychological Variable (X4) have dominant influence to Decision use Service of Internet (Y). Between cultural Variable variable (X1), social (X2), personal (X3), Psychological (X4), having influence which isn't to decision of purchasing is Psychological factor (X4), because t calculate > t tables of that is with t calculate equal to 5,660 > 2,21 and beta equal to 0,422 thereby second hypothesis.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 03 May 2012 03:16
Last Modified: 03 May 2012 03:16
URI: http://eprints.umm.ac.id/id/eprint/3963

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