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STRATEGI PENGEMBANGAN EKOWISATA MANGROVE MUARA BENGAWAN SOLO (MBS) DI DESA PANGKAH WETAN, KECAMATAN UJUNGPANGKAH, KABUPATEN GRESIK

Kubro, Aminah Roisatul (2018) STRATEGI PENGEMBANGAN EKOWISATA MANGROVE MUARA BENGAWAN SOLO (MBS) DI DESA PANGKAH WETAN, KECAMATAN UJUNGPANGKAH, KABUPATEN GRESIK. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

One of the villages in Gresik regency, Pangkah Wetan Village that located in Ujungpangkah sub-district has started to exploit the existence of mangrove forest. At this time, the place has been developed as an object of ecotourism, but in terms of development process, the manager has not done maximally, so it needed to have an appropriate development strategy to use in Mangrove Ecotourism Muara Bengawan Solo (MBS). This study was aimed to (1) know the strengths, weaknesses, opportunities, and threats, (2) analyze the strategies used in the development of Mangrove Ecotourism Muara Bengawan Solo (MBS). This type of research was conducted by using descriptive qualitative and quantitative. Determining the location of research was done intentionally. In sampling method, respondents used Key Informan for 6 respondents as resource, and Accidental sampling for 30 respondents as sample analysis. The types and methods of data collection used primary data and secondary data. The analysis tool used was SWOT and QSPM analysis (Quantitative Strategy Planning Matrix). The results of the analysis showed that (1) the acquisition of the number of scores between the variables of strength, weakness, probability, and the threat of the greatest score value is the opportunity with the total number of 1.84%, while the threat score of 0.84% so that in Ecotourism Mangrove is still much opportunities that can be utilized to be developed. At the value of the score between strengths and weaknesses of 1.62% and 1.22% in variables of strength and weakness is only difference of score .4% so that strength only have little effect on ecotourism activity. (2) Alternative strategy obtained the highest score value of 5.71% with the strategy used in the development of Mangrove ecotourism is the improvement of facilities offered to visitors.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410210311058
Keywords: Mangrove Ecotourism, SWOT analytics, QSPM (Quantitative Strategic Planning Matrix)
Subjects: S Agriculture > S Agriculture (General)
S Agriculture > SD Forestry
Divisions: Faculty of Agriculture and Animal Husbandry > Department of Agribusiness (54201)
Depositing User: Agung Gallant Setiabudi
Date Deposited: 07 Nov 2018 07:24
Last Modified: 07 Nov 2018 07:24
URI : http://eprints.umm.ac.id/id/eprint/39535

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