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HUBUNGAN KONSEP DIRI DAN PERILAKU KONSUMTIF ONLINE SHOPPING PRODUK PAKAIAN PADA MAHASISWA

Faradila, Disza Alief (2018) HUBUNGAN KONSEP DIRI DAN PERILAKU KONSUMTIF ONLINE SHOPPING PRODUK PAKAIAN PADA MAHASISWA. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Students now have such an affinity big enough for following mode and trend of clothes were growing. The number online shop with a lot of facility which is caused students be tempted to buy without concern with the advantage of their goods or with another word there a tendency to behave consumptive. The aim of this research was to find out the relationship self concept and consumptive behavior shopping online of clothes product at university student. The design of the research has quantitative correlational non experimental. The instrument of the research used is scale of self concept Clarity and scale of consumptive behavior. The number of subjectin this research is 321 students of faculty economic and business University of Muhammadiyah Malang with using simple random sampling methods. The result of the research is showing there significant negative relation between self concept and consumptive behavior (r = - 0,756 ;p = 0,000). It’s mean too higher self concept so too lower consumptive shopping online behavior of clothes product at university students.

Item Type: Thesis (Bachelors Degree (S1))
Additional Information: 201310230311103
Uncontrolled Keywords: self concept, consumptive behavior, shopping online, university students.
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Administration Library UMM 2
Date Deposited: 05 Nov 2018 04:46
Last Modified: 05 Nov 2018 04:46
URI : http://eprints.umm.ac.id/id/eprint/39266

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