PENGARUH IKLAN DAN PENGGUNAAN TIKTOK AFFILIATE TERHADAP LOYALITAS MEREK TUPPERWARE (Studi pada Pengguna Tupperware)

Mahendra, Aditya (2024) PENGARUH IKLAN DAN PENGGUNAAN TIKTOK AFFILIATE TERHADAP LOYALITAS MEREK TUPPERWARE (Studi pada Pengguna Tupperware). Undergraduate thesis, Universitas Muhammadiyah Malang.

[thumbnail of PENDAHULUAN.pdf]
Preview
Text
PENDAHULUAN.pdf

Download (932kB) | Preview
[thumbnail of BAB I.pdf]
Preview
Text
BAB I.pdf

Download (219kB) | Preview
[thumbnail of BAB II.pdf]
Preview
Text
BAB II.pdf

Download (250kB) | Preview
[thumbnail of BAB III.pdf] Text
BAB III.pdf
Restricted to Registered users only

Download (359kB) | Request a copy
[thumbnail of BAB IV.pdf] Text
BAB IV.pdf
Restricted to Registered users only

Download (385kB) | Request a copy
[thumbnail of BAB V.pdf] Text
BAB V.pdf
Restricted to Registered users only

Download (119kB) | Request a copy
[thumbnail of LAMPIRAN.pdf] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (901kB) | Request a copy

Abstract

This research aims to determine the partial and simultaneous influence of advertising and the use of Tiktok affiliates on Tupperware brand loyalty. The research method used is explanatory research with a quantitative approach by collecting questionnaire data using a Likert scale. The data analysis technique used is multiple linear regression analysis. The results of the analysis in this study show that advertising and the use of TikTok affiliates have a significant partial and simultaneous effect on Tupperware brand loyalty with a positive regression coefficient for advertising and TikTok affiliates on brand loyalty. The results of the coefficient of determination show that advertising and TikTok affiliates have a contribution to brand loyalty. amounting to 51,5%.

Item Type: Thesis (Undergraduate)
Student ID: 201710160311072
Keywords: Advertising, TikTok Affiliate, Brand Loyalty
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics and Business > Department of Management (61201)
Depositing User: 201710160311072 lenyo1704
Date Deposited: 15 Feb 2024 06:25
Last Modified: 15 Feb 2024 06:25
URI: https://eprints.umm.ac.id/id/eprint/3922

Actions (login required)

View Item
View Item