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PENGARUH BAURAN PEMASARAN DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN YANG DIMEDIASI VARIABEL KEPUASAN (Studi Pada Pelanggan Indihome PT. Telekomunikasi Indonesia Regional Bogor)

Sari, Debby Ayu Permata (2018) PENGARUH BAURAN PEMASARAN DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN YANG DIMEDIASI VARIABEL KEPUASAN (Studi Pada Pelanggan Indihome PT. Telekomunikasi Indonesia Regional Bogor). Masters (S2) thesis, University Of Muhammadiyah Malang.

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Abstract

The purpose of this research is to test the influence of marketing mix and service quality to customer loyalty mediated by customer satisfaction. A total of 100 questionnaires distributed to telkom indihome customers in Bogor city. This type of research is included in the type of causality research, ie research that wants to measure the strength of the relationship between two variables or more, also shows the relationship between independent variables and bound. The population in this study is Indihome Customer in Bogor city. Methods of data collection using questionnaires. Data analysis using path analysis using WarpPLS software. The result of research that there is influence of Marketing Mix and Service Quality To Customer Satisfaction and Loyalty.

Item Type: Thesis (Masters (S2))
Student ID: 201510280211040
Keywords: Marketing Mix and Quality of Service Against Customer Satisfaction and Loyalty.
Subjects: A General Works > AC Collections. Series. Collected works
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Postgraduate > Master of Management (61101)
Depositing User: Moh. Zawawi
Date Deposited: 03 Nov 2018 06:12
Last Modified: 03 Nov 2018 06:12
URI : http://eprints.umm.ac.id/id/eprint/39208

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