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PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP LOYALITAS KONSUMEN MASKARA MAYBELLINE NEW YORK (Studi Pada Mahasiswi Universitas Muhammadiyah Malang)

Nabilah, Ananda Hana (2018) PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP LOYALITAS KONSUMEN MASKARA MAYBELLINE NEW YORK (Studi Pada Mahasiswi Universitas Muhammadiyah Malang). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this research was to examine the influence of product quality and brand image against consumer loyalty mascara Maybelline New York. This research uses a quantitative approach to the types of descriptive. Data analysis using multiple linear regression analysis with SPSS software 23. Populations and samples in this study are students of the University Muhammadiyah Malang. The sample in this study 100 respondents. Data collection using the questionnaire. The results of this study indicate product quality and significant positive effect on consumer loyalty, brand image a positive and significant effect on consumer loyalty. The most influential brand image against consumer loyalty on the mascara Maybelline.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201310160311128
Keywords: Brand Image, Product Quality, Consumer Loyalty, Maybelline New York
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 02 Nov 2018 09:07
Last Modified: 02 Nov 2018 09:07
URI : http://eprints.umm.ac.id/id/eprint/39176

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