PENGARUH PERUBAHAN DESAIN SAMPUL DEPAN MAJALAH KAWANKU TERHADAP FREKUENSI MEMBACA MAJALAH KAWANKU Studi pada Siswi SMA Negeri 4 Malang Kelas X dan XI

ARRIFI YUSTIA K, YUNAIDA (2007) PENGARUH PERUBAHAN DESAIN SAMPUL DEPAN MAJALAH KAWANKU TERHADAP FREKUENSI MEMBACA MAJALAH KAWANKU Studi pada Siswi SMA Negeri 4 Malang Kelas X dan XI. Other thesis, University of Muhammadiyah Malang.

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PENGARUH_PERUBAHAN_DESAIN_SAMPUL_DEPANMAJALAH_KAWANKU_TERHADAP_FREKUENSI_MEMBACAMAJALAH_KAWANKUStudi_pada_Siswi_SMA_Negeri_4_Malang_Kelas_X_dan_XI.pdf

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Abstract

This study is based on some newspaper which publisher especially to adolescent segment, that are Aneka Yess, Gadis, and Kawanku Newspaper. The third newspaper which be especially to adolescent segment that have the same display for measurement if it was seen from cover design early. But in 2006 early, in the first week, cover design of Kawanku newspaper experienced change for measurement smaller, that from 27.5 cm x 21 cm be 22 cm x 17 cm, but with same price, by the way, researcher was very interested to do study about influence of cover design change of Kawanku Newspaper to frequency to read Kawanku newspaper in SMA Negeri 4 Students of Malang. The cover of Newspaper is the important side, because cover constitute part mirror from the newspaper contains. Both small measurement and similar price if it is compared with others, so it will give influence to interested to buy and it followed for frequency to read newspaper. The frequency to read are measurement of frequency level in reading. If the price is more expensive, so frequency to read will decrease, and if the price is more cheap, so frequency to read will increase. Suitable with classic formula of AIDDA which be expressed by Wilbur Schraam may be explained that to get good effect from communication by generating mass attention by many manner, follow by attention, interest, desire, decision, and the last step hoped it will emerge action. To know influence of cover design change of Kawanku Newspaper to frequency to read Kawanku Newspaper of students, so researcher use explanation study type. In this study, researcher use total sampling technique with total sample about 62 samples. The instument of data collecting which be used with questionnaire structured, and to measuring techniqe use likert scale with answer score agree 3, seldom 2, and disagree 1. To analyze data, researcher use linier regression analysis which be calculated by SPSS calculation. Based on the study result that simple linear regression is known that there high and positive correlation among cover­design change variable of Kawanku Newspaper with frequency to read Kawanku Newspaper in students, it is shown with correlation value about R = 0.614. then the positive correlation is shown by F­test value > F table (36.255 > 4.00) that mean Ho is rejected and cover design change of Kawanku Newspaper have significant influence to frequency to read of Kawanku newspaper variable to student about 37.7% with the determination value, and residual about 62.3% is influenced by other factor than not study in this research.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NE Print media
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Zainul Afandi
Date Deposited: 02 May 2012 07:54
Last Modified: 02 May 2012 07:54
URI: http://eprints.umm.ac.id/id/eprint/3901

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