PERSEPSI MAYARAKAT TENTANG PERAN PUBLIC RELATIONS DALAM IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (Studi Kasus pada Masyarakat Sekitar PT Petrokimia Gresik di Gresik)

ELLANIE ENVANIE, FIDHAYU (2008) PERSEPSI MAYARAKAT TENTANG PERAN PUBLIC RELATIONS DALAM IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (Studi Kasus pada Masyarakat Sekitar PT Petrokimia Gresik di Gresik). Other thesis, University of Muhammadiyah Malang.

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Abstract

This research is constituted by social phenomenon of society which is life around industrial area. Development from time to time conducted by company bring consequence incidence of society demands, considering company represent polutan. Pursuant to the condition hence at research early obtained by conclusion, that harmonious atmosphere and communications of company with society around becoming of vital importance, to be existence of company get support of society so that company security and stability more awake. Petrochemical PT of Gresik have coped to give contribution to society specially society around company as implementation of Corporate Social Responsibility (CSR). Hence from that researcher interest to study deeper how role of Public Relations or Liaison, company relation pattern, PR and of CSR, later;then perception of arising out society of implementation of CSR. To get complete knowledge hence this study of mengomparasikan at 3 sub­district in area of Ring I representing location closest with factory that is Roomo, Tlogopojok and Lumpur.. This research use Descriptive approach Qualitative with aim to to depict phenomenon status or keadaaan (Arikunto), while for its data collecting use sampling purposive. Sampling Purposive represent election of sampling which pursuant to certain consideration. direct determined Chosen member by periset so that there no opportunity to other member to become sampel when outside consideration of researcher. Theory framework used to analyse result of this research is 1) Role of PR as commisioned organization take care of company image (image corporate), also function to grow and develop good relation between organization pass effective communications with its public 2) Concept of Triple Bottom Lines used as by reference or guidance about company relation pattern, PR and of CSR explaining that besides pursuing profit, company have to also pay attention and involve at accomplishment of kesejehteraan of society (people) as well as have to partake to have active contribution in taking care of continuity of environment (planet 3)

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 02 May 2012 04:02
Last Modified: 02 May 2012 04:02
URI: http://eprints.umm.ac.id/id/eprint/3810

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