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ANALISIS STRUKTUR-PERILAKU-KINERJA PASAR KOMODITAS WORTEL ORGANIK DI KOTA BATU

Sari, Rinta Nianta (2018) ANALISIS STRUKTUR-PERILAKU-KINERJA PASAR KOMODITAS WORTEL ORGANIK DI KOTA BATU. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Batu City is one of cities / regencies in Indonesia that is developing organic farming. Organic farming in Batu City cultivates variety of vegetables, one of them is carrot. Organic carrot production in Batu City is the second largest production after potato commodity. The research objectives are 1) to analyze structure of organic carrot commodity market in Batu City; 2) to analyze behavior of organic carrot commodity market in Batu City; 3) to analyze performance of organic carrot commodity market in Batu City. The sampling methods used are Snowball Sampling method and census method. The selection of research location is done purposively. The locations used for the research are Sumber Brantas Village, Sumberejo Village and Temas Village, Batu City, East Java. This research is done by survey method and direct observation in field. In this research, it is used primary data and secondary data. Data analysis method used is SCP approach. The result of this research indicates 1) the structure of organic carrot market in Batu City is led to oligopoly market; 2) market conduct can be explained by determination of carrot price which is dominated by marketing institution as a price maker and the price correlation is 0.01954 which means it is less than 0.80, then it can be said that the price relation of organic carrot market in Batu City is weak and not perfectly competitive; 3) the value or amount of margin obtained by the marketing institution on each channel is relatively high and there is uneven profit distribution, thus it indicates that organic carrot marketing is inefficient.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 20141021311081
Keywords: market performance, organic carrot marketing, market conduct, market structure.
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture and Animal Husbandry > Department of Agribusiness (54201)
Depositing User: Agung Gallant Setiabudi
Date Deposited: 18 Oct 2018 02:02
Last Modified: 18 Oct 2018 02:02
URI : http://eprints.umm.ac.id/id/eprint/38026

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