PENGARUH KUALITAS PRODUK DAN DISKON TERHADAP PEMBENTUKAN PERSEPSI KONSUMEN PADA RITEL BUCKS DI MALANG TOWN SQUARE

Koko Indra, Mahardika (2010) PENGARUH KUALITAS PRODUK DAN DISKON TERHADAP PEMBENTUKAN PERSEPSI KONSUMEN PADA RITEL BUCKS DI MALANG TOWN SQUARE. Other thesis, University of Muhammadiyah Malang.

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PENGARUH_KUALITAS_PRODUK_DAN_DISKON_TERHADAP_PEMBENTUKAN_PERSEPSI_KONSUMEN_PADA_RITEL_BUCKS_DI_MALANG_TOWN_SQUARE.pdf

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Abstract

The product quality and price strategy the company applied became the support on the effort to maximize sales. Because to attract the consumer buying interest it is not enough by offer and guarantee on the product quality it is also supported by price policy. The condition makes the policy regarding product quality and price as the support of goal achievement effort established. The purpose of conducted this research was to know the significant effect of product quality and discount to the consumer perception formation in the “Bucks” retail at the Malang Town Square. The analysis instrument used in this research was by using the logistical regression analysis. Based on the research result and the discussion have been conducted then it could be drawn the conclusion that product quality and discount had the significant effect on the consumer perception formation in the Bucks” retail at the Malang Town Square. Product quality gave the largest contribution in the consumer perception formation in the “Bucks” retail at the Malang Town Square. The suggestion can be proposed in this research is that it can be expected that the company always try to maintain on the consumer perception formation in the “Bucks” retail at the Malang Town Square. As the effort to more attract the consumers interests it is expected for the company to give the discount price by choosing the appropriate time thus not emerged the assumption that the price is not the discount price or the consumer assumption that the discount program given is not right to be done by the company. Key Words: Product Quality, Discount and Consumer Perception Formation

Item Type: Thesis (Other)
Subjects: H Social Sciences > HG Finance
Divisions: Faculty of Economic > Department of Management
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 02 May 2012 03:10
Last Modified: 02 May 2012 03:10
URI: http://eprints.umm.ac.id/id/eprint/3770

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