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Analisis Customer Churn Menggunakan Bayesian Belief Network (Studi Kasus: Perusahaan Layanan Internet)

Suharso, Wildan and Djunaidy, Arif (2013) Analisis Customer Churn Menggunakan Bayesian Belief Network (Studi Kasus: Perusahaan Layanan Internet). Open Access Journal Of Information System (OAJIS), 4 (5). pp. 323-335.

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Abstract

The number of Internet users around the world tends to increase every year. However, the growth is not always accompanied by an increase in economy of scale for all types of telecommunication companies. For example, the Internet Service Providers have churn rates up to 30% peryear. Therefore, many research on customer churn at telecommunications industry have been conducted. Among of these studies, there has no research specifically performed to analyze customer churn using Bayesian Belief Network (BBN) for the ISP. In this study, customer churn analysis for the Internet service providers was conducted by involving BNN method. Yet, prior to applying BNN, an outlier analysis was employed to eliminate extreme outliers that may contain in the data. The overall stages of customer churn analysis used in this study include data preparation, continuous variable discretization, outlier analysis, correlation analysis, multicollinearity test, and construction of causality and BBN diagram

Item Type: Article
Keywords: customer churn, Bayesian Belief Network (BBN), analisis pencilan (outlier), Internet Service Provider (ISP)
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: Faculty of Engineering > Department of Informatics (55201)
Depositing User: Sulistyaningsih Sulistyaningsih
Date Deposited: 06 Jul 2018 02:24
Last Modified: 15 Nov 2018 05:43
URI : http://eprints.umm.ac.id/id/eprint/37001

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