PEMANFAATAN MEDIA TELEVISI SEBAGAI SALURAN INFORMASI PELAYANAN PUBLIK(Pemanfaatan Sesi Ruang Pelayanan Publik Pada Program Berita JawaTimur di TVRI Jawa Timur, Studi Pada Kalangan Masyarakat Kelurahan Margomulyo, Kabupaten Ngawi)

Hapsari, Indah Rosita (2009) PEMANFAATAN MEDIA TELEVISI SEBAGAI SALURAN INFORMASI PELAYANAN PUBLIK(Pemanfaatan Sesi Ruang Pelayanan Publik Pada Program Berita JawaTimur di TVRI Jawa Timur, Studi Pada Kalangan Masyarakat Kelurahan Margomulyo, Kabupaten Ngawi). Other thesis, University of Muhammadiyah Malang.

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Abstract

Communication technology is now more sophisticated. This can be seen along with the development of their needs, men are required to move more quickly in the message and can reach a wide audience heterogeneous. The progress of science and technology that does not bring a little impact for people living in the world, it is necessary for the tools of modern electronics more effectively and efficiently to be able double bend communication, so that the movement of audience that can be each members community have a message is equal. Television as advanced technology products developed in line with the development of the technology it self, has been touching the interests of mankind in the world. Television broadcast because a lot of changes going on in society, because the nature of the medium televise, messages delivered excitative have high enough power. Information of public service or public service can be defined as all forms of service which must be published either in the form of public goods and public services that in principle the responsibility of the Agency and implemented by the central Government, in the region, and in the environment of the State-Owned Business or Agency property area, in the framework of the efforts of community needs and in the framework of implementation of the provisions of regulations law. In providing public services, state apparatus is responsible to provide the best service to the community. The problems are taken in this research is how people use the channel as televise public service information. And the purpose of this research to find out how to describe your community and take advantage televise as services public information channel, using the theory of use and Gratification where people free to choose and determine the impressions which can provide information and satisfaction to the audience. Research using this type of descriptive research using qualitative techniques of data gathering interviews and documentation. Source of information in this research using a purposively sampling techniques, so that the informant obtained the 5 people with a record 9. Data are analyzed with descriptive qualitative analysis techniques, in which there is a process of interpretation-induction-konseptualisasi. Techniques for the validity of data used techniques trianggulasi sources that will be used as a comparison of data from the informants with each other. From the results of the research, it is known that the audience response was enthusiastic enough to the session room of public service such as this. This is encouraged to obtain and add information about the very concept of public service is very high. Utilization of television as a channel information service to provide more public input and criticism to related institutions or the community it self.

Item Type: Thesis (Other)
Subjects: J Political Science > JA Political science (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anwar Jasin
Date Deposited: 01 May 2012 07:53
Last Modified: 01 May 2012 07:53
URI: http://eprints.umm.ac.id/id/eprint/3649

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