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Evaluation of B2C website based on the usability factors by using fuzzy AHP & hierarchical fuzzy TOPSIS

Masudin, Ilyas and Saputro, Thomy Eko (2016) Evaluation of B2C website based on the usability factors by using fuzzy AHP & hierarchical fuzzy TOPSIS. In: Joint conference of iMEC 2015 (2nd International Manufacturing Engineering Conference & APCOMS 2015 (3rd Asia-Pacific Conference on Manufacturing Systems), 12–14 November 2015, Kuala Lumpur, Malaysia.

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Abstract

In today's technology, electronic trading transaction via internet has been utilized properly with rapid growth. This paper intends to evaluate related to B2C e-commerce website in order to find out the one which meets the usability factors better than another. The influential factors to B2C e-commerce website are determined for two big retailer websites. The factors are investigated based on the consideration of several studies and conformed to the website characteristics. The evaluation is conducted by using different methods namely fuzzy AHP and hierarchical fuzzy TOPSIS so that the final evaluation can be compared. Fuzzy triangular number is adopted to deal with imprecise judgment under fuzzy environment.

Item Type: Conference or Workshop Item (Paper)
Keywords: B2C website based, fuzzy AHP, fuzzy, TOPSIS
Subjects: T Technology > T Technology (General)
T Technology > TS Manufactures
Divisions: Faculty of Engineering > Department of Industrial Engineering (26201)
Depositing User: Atik Yuliawati
Date Deposited: 26 Mar 2018 04:38
Last Modified: 29 Nov 2019 06:42
URI : http://eprints.umm.ac.id/id/eprint/36307

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