POLA PENATAAN POSTER IKLAN KAMPANYE CALON LEGISLATIF PERIODE 2009-2014DI WILAYAH KOTA PASURUAN

KRISTINA, WIWIK (2010) POLA PENATAAN POSTER IKLAN KAMPANYE CALON LEGISLATIF PERIODE 2009-2014DI WILAYAH KOTA PASURUAN. Other thesis, University of Muhammadiyah Malang.

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Abstract

Pattern settlement of poster is a[n accurate study or analyse used stylistic intentionally, ad for that in the form of picture and article. Campaign advertisement is one of the form usage of stylistic becoming study object analyse writing. Campaign advertisement is service advertisement in consequence in forwarding of him do not limit by advertisement code/law. This research aim to isn't it campaign advertisement characteristic in poster, is specially evaluated from advertisement structure facet. This research use descriptive research device qualitative. Method data collecting use documentation method with technique note and intake of picture. this Research data is extant of picture and sentence. Source of the data of in the form of stylistic aspect which written at campaign advertisement in poster. analysed data counted 33 datas. Data analysis done/conducted with step ( 1) identifying data, ( 2) data classification, and ( 3) concluding data. Research result can be told as follows. campaign advertisement structure of Caleg can be evaluated from structure pattern and manner of proposisi. Structure consist of headline title, subheadline shares following headline, and amplifikasi text body. Advertisement structure of kampenye caleg lapped over to the some patterns settlement of idea, that is ( 1) pattern of Subheadline + Amplifikasi + Headline, ( 2) pattern of Amplifikasi + Subheadline + Headline, ( 3) pattern of Subheadline + Headline + Amplifikasi, ( 4) pattern of Headline + Subheadline + Amplifikasi, ( 5) pattern of Amplifikasi + Headline + Subheadline ( 6) pattern of Amplifikasi + Subheadline + Headline + Amplifikasi, ( 7) Pattern of Amplifiasi + Headline + Amplifikasi . most used by competent Pattern is pattern of Subheadline + Amplifikasi + Headline. Proposisi [at] campaign advertisement of caleg do not sevariatif at product advertisement, this advertisement of same thing menampilhan at especial item shares or headline, different only appearance of picture [at] advertisement body/ cover/conclusion and subheadline/ amplifikasi. At cover/conclusion shares suggested that by writer of campaign advertisement copy of caleg shall in arranging idea writing of campaign advertisement of caleg use pattern of Subheadline + Amplifikasi + Headline. That thing is because advertisement smoke in handout shown by in road side with the reader target of is consumer of roadway which don't have many times to read the advertisement. Thereby pattern penataaan of most effective the idea in submitting message at elector candidate. However, writer of copy shall remain to obey advertisement code/law specially special applying for advertisement having regulation, that is do not adulterate good image of competitor directly. For other researcher, this research can be used as one of the base to do/conduct research of continuation so that will be got by more result is maximal the than research before all.

Item Type: Thesis (Other)
Subjects: L Education > L Education (General)
Divisions: Faculty of Teacher Training and Education > Department of Indonesian and Literature
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 01 May 2012 06:54
Last Modified: 01 May 2012 06:54
URI: http://eprints.umm.ac.id/id/eprint/3611

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