INDUSTRI DISTRO DAN AKIBATNYA TERHADAP PERILAKU KONSUMEN REMAJA DI KOTA MALANG

DANAN ROSYIDIN, ADITYA (2008) INDUSTRI DISTRO DAN AKIBATNYA TERHADAP PERILAKU KONSUMEN REMAJA DI KOTA MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

Formerly, Distro Industry was an industry which born in punk community. Distro Industry provided many kinds and types of clothing and accessories for punk’s community, besides it provided many kind of cassettes and compact discs of punk’s communities. In Indonesia, distro industry firstly developed from indie band community. Distro provided cassettes of indie major label and accessories of indie band, from clothing to the other accessories. At present, the development of distro industry is not only sells cassettes and the necessary of indie bands, but also it’s product has been segmentated to the teenagers. Nowadays, many develop distros sell many kinds of clothing and clotihing’s accessories fashioned to the teenagers. So that distro is not only for indie band community but also distro industry has been blossomed as the place for stylish desired teens. Nowadays, distro become a self-producing shop that produce clothing and accessories clothing and than market it on their shops. The product distros are segmentated to the teenagers. Consumptive attitude is a process of making decision and individual activity physically involved in evaluating, gaining, using or it can use goods and service. Action theory from Talcott Parsons declares that an individual or group decide many tools / ways to reach their purpose. Social exchange theory declares that an individual in interacting always creates an exchange considering to the reward and punishment. In researching distro industry and the result toward consumptive attitude in Malang’s teens is done toward distro industry’s does and consumen. The kind of this research is qualitative research with descriptive approach. The subject of this research are the director and employee of Bandung Sport Distro and Ultras Distro, teenagers who come to the Bandung Sport Distro and Ultras Distro, teenagers who use the product and service of Distro not only of they who are met on the Distro but also they who are met outside the Distro (e.g mall, campus, house and all place but distro). In interviewing teenagers who use the product of Distro is done with accidental sampling technique appropriated to the problem formulation that is wanted to be answered. The theory which done is action theory from Talcott Parsons and social exchange theory by George C. Homans. The manager of distro apply many kinds of strategy to keep the existentions of their manage distro. It so happens that the manager of distro in developing their distro industry as devided into two things, they are distro management strategy and income from that distro. The product of distro is also imclired to be used by teenager on their appearances like the clothing and clothing accessories. Consumptive attitude of teens who’s using the product from distro related to the deciding process to buy the products of distro, stylish behavior and using the products of distro an any situations.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HT Communities. Classes. Races
Divisions: Faculty of Social and Political Science > Department of Sociology
Depositing User: Anggit Aldila
Date Deposited: 01 May 2012 06:19
Last Modified: 01 May 2012 06:19
URI: http://eprints.umm.ac.id/id/eprint/3586

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