PENGARUH TERPAAN IKLAN WRP DI TELEVISI TERHADAP KEINGINAN MENGONSUMSI PRODUK WRP UNTUK MEMBENTUK TUBUH YANG IDEAL (Studi Pada Mahasiswi Di Perumahan Bukit Cemara Tujuh Tahap II RT. 01/RW. 07 Malang)

DAMAYANTI, ERLY (2008) PENGARUH TERPAAN IKLAN WRP DI TELEVISI TERHADAP KEINGINAN MENGONSUMSI PRODUK WRP UNTUK MEMBENTUK TUBUH YANG IDEAL (Studi Pada Mahasiswi Di Perumahan Bukit Cemara Tujuh Tahap II RT. 01/RW. 07 Malang). Other thesis, University of Muhammadiyah Malang.

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PENGARUH_TERPAAN_IKLAN_WRP_DI_TELEVISI_TERHADAPKEINGINAN_MENGONSUMSI_PRODUK_WRP_UNTUK_MEMBENTUKTUBUH_YANG_IDEAL.pdf

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Abstract

Television is product of mass culture can come up to requirement of primary will a information. Advertisement which including in it, made to be able to give entertainment amusement and information in around product requirement of society. Advertisement is to form of emulation producers to introduce the product of fore part of costumers expected can fulfill all requirement of his consumer. Even advertisement is often considered to be determinant of tendency, trend, mode, is even considered to be forms of awareness of modern man. Of this condition of advertisement tend to can influence the decision or attitude of him. The example at phenomenon "ideal body", media too advertisement form selected body as someone directive so that can assess is beautiful. Than here emerge advertisement product promising transformation of physical aim to influence the him of to try and consume advertised product. Problem formula which lifted in this research is high how display, how big desire consume, and is there any influence between advertisement display of WRP with desire consume product of WRP to form ideal body as according to presented image in television. From effect generated by display the advertisement can be explained theoretically wearied theory of AIDDA. Where this theory show steps in course of influence of advertisement to audience looking on him. The steps consist of Attention namely advertisement have to earn the drawing attention of him. Interest namely advertisement have to can draw enthusiasm (audients interesting) so that the him of feeling to like to know product information to farther. Desire namely advertisement have to can move ambition or desire of audients to try his advertisement product, Decision namely advertisement have to earn to influence mind of audients to decide to buy the product, and Action namely advertisement have to earn to persuade audients to immediately possibly conduct action purchasing. This theory bear influence of existence of advertisement. But in this research, researcher do research only coming up with phase of Desire (wanted) of theory of AIDDA, as according to title which is researcher lift. Research method the used is survey namely research taking sample from one population and use questioner as fundamental data collector. Research type the used is explanation, that is research with aim to explain an generalizing of sample to his population, and explain influence one variable to other variable. Population at this research is student of girls who live in Housing Bukit Cemara Tujuh Phase of II Rt. 01 Malang, what have looked on advertisement of WRP.This Research use total sample from 74 student population or so­called totally sampling. collected to be data to be obtained from and questioner of documenter. Analysis the used is simple linear regression. Pursuant to calculation of obtained data, variable average value of X at level often equal to 2,4 meaning high and at attention level equal to 2,3 meaning is. Then at variable of Y can know that average value of interest level equal to 2,3 meaning is, and from desire level equal to 2,3 also which also pertained is. Result of research show that there is influence between advertisement display of WRP to desire consume product of WRP to form ideal body. Value correlation coefficient showing big relation between free variable with variable tied equal to 0.661, this matter indicate that relation between advertisement display of WRP [in] television with desire consume product of WRP enter in strong category because residing in at after 0,6 ­ 0,79. To know influence of advertisement display of WRP isn't or do not hence done examination with F­ Test or of t test. Of result analyzes obtained by linear regression of f value calculate equal to 56,009, while F tables of at level isn't 0.05 show assess equal to 3,974. The mentioned mean F value bigger than F tables of so that Ho refused and H1 accepted, meaning free variable have influence which isn't by stimulant to level consume product of WRP. Thus can be concluded that advertisement display of WRP have an effect on to desire consume product of WRP.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 01 May 2012 06:17
Last Modified: 01 May 2012 06:17
URI: http://eprints.umm.ac.id/id/eprint/3584

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