“MOTIVASI MEMBELI RASIONAL PADA KONSUMEN ASURANSI ”

CECARI ANGGARANINGTIAS, PUPUT (2008) “MOTIVASI MEMBELI RASIONAL PADA KONSUMEN ASURANSI ”. Other thesis, University of Muhammadiyah Malang.

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Abstract

Motivation is one of psychology factor that effect some one buying behavior. Rational buying motivation I one of motivation kind from many other kind of motivation. If the consumer have high rational buying motivation then they will get more benefit, the consumer can get product which suitable with their life need. Rational buying motivation is a reinforcement to do something according healthy mind, properly and correct with characteristic to consider all alternative, choose product according objective criteria.(such as amount, weight, price etc.) This research device is reach device in non experiment. While population weared is the consumer of Mitra Beasiswa Insurance at AJB BUMIPUTERA Branch of Malang Kayu Tangan, the amount are 407 consumer in 2006 June until 2007 June period. Because the lack of time and power, researcher only take 60 consumer for sample with random technique. Data collecting method using scale representing and statement list written which must be answered or filled by subject as source of data. To know the category off rational buying motivation high or low researcher use t-score technique. To know if there is any different between high category and low category researcher use chi-square technique. Based on data analisys result that researcher get, knowing from 60 Mitra Beasiswa consumer there is 26 consumer or 43,333% which have high rational buying motivation, and there is 34 consumer or 56,667% which have low rational buying motivation. The different between those categories is not significant.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Anggit Aldila
Date Deposited: 01 May 2012 03:24
Last Modified: 01 May 2012 03:24
URI: http://eprints.umm.ac.id/id/eprint/3509

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