ANALISIS FAKTOR – FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN MERCHANDISE ORIGINAL PRODUK AREMA INDONESIA (Study Pada Konsumen Wilayah Kota Malang )

Iswandi, Lalu Heru (2010) ANALISIS FAKTOR – FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN MERCHANDISE ORIGINAL PRODUK AREMA INDONESIA (Study Pada Konsumen Wilayah Kota Malang ). Other thesis, University of Muhammadiyah Malang.

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Abstract

Arema Indonesia known as a football club which has good achievement in league competition season 2009 / 2010. Arema Indonesia has supporter called by Aremania for the man supporter and called Aremanita as woman supporter. With existence of Arema Indonesia, P.T. Arema Indonesia has big chance to make original product of Arema Indonesia Merchandise for the supporters. Now a days, you can find merchandise every where, it has big income for P.T. Arema Indonesia and for the defrayal of the Club. It is also use for giving rule of commercing the merchandise with the hang tag (formal lable which have hologram of P.T Arema Indonesia). With the things above, P.T. Arema Indonesia needs systems to be applied, by recognizing the behaviour of costemer and strategies to make Aremania and Aremanita wants to buy the original product of merchandise. From the text above, the title of this research is : “Analisis Faktor-faktor Yang Dipertimbangkan Konsumen Dalam Pembelian Merchandise Original Produk Arema Indonesia (Study Pada Konsumen Wilayah Kota Malang)”. The purpose of this research are : 1) to know what is the factors of costemer for buying the original product of Arema Indonesia Merchandise. 2) to know the dominant factor of costermer for buying the original product of Arema Indonesia Merchandise. This research uses factor analysis whith 80 respondens in this city. From the analysis got many factors, for example; culture, social, characteristics and psychology which has indicators such as the achievements of Arema Indonesia, follow the friend, loyality as supporter, trend, solidarity, cheep, good quality, motivation to see the show, easy to get, identity symbol, give material support, good design and etc. And social factor has dominant point, follow the friend, solidarity, give the material support, and easy to get are the indicators for buying the original product of Arema Indonesia Marchandise.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 01 May 2012 02:29
Last Modified: 01 May 2012 02:29
URI: http://eprints.umm.ac.id/id/eprint/3442

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