REPRESENTASI PEREMPUAN DALAM VIDEO KLIP(Analisis Semiotik pada Video Klip Menghapus Jejakmu, Peterpan)

Irfani, Rizal (2010) REPRESENTASI PEREMPUAN DALAM VIDEO KLIP(Analisis Semiotik pada Video Klip Menghapus Jejakmu, Peterpan). Other thesis, University of Muhammadiyah Malang.

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Abstract

In making the film, ads, or video clips are often found the woman to decorate a director of creative ideas to beautify and simplify the work presented a sympathetic from the audience. Women used as an object that can be used as the lure consumers. In the video clip Menghapus Jejakmu from Peterpan also use the object of women. This is where the researchers want to know the meaning of the representation of women in video clips from Peterpan Menghapus Jejakmu. Representation representing the social process. Representation can mean the process of changing ideological concepts are abstract in the forms of concrete, representation also represents or symbolizes, showing an image, picture, dramatic appearance. So the representation of women is a picture of a woman meaning. As for the video clip it self is a combination of audio and visual elements including an ad is. This study uses a semiotic approach to the type of research intepretatif. The focus of this research is the representation of women in the video clip on track ' Menghapus Jejakmu' from Peterpan. While video scope song ' Menghapus Jejakmu' from Peterpan. For this study the unit of analysis is the entire scene in the video clips, both in terms of audio (voice song lyrics and the music) and visual (picture). Data analysis techniques in accordance with the semiotics of Peirce and Riffaterre, if you want to find meaning, so that first made the data grouped according to their type then analyzed by taking into account the meaning of the index elements, icons and symbols which are devices Peirce semiotics. Based on data analysis has been carried out, in a video clip of Peterpan Menghapus Jejakmu was found that the clothing and appearance, the woman in the video clip is represented as an unfaithful woman, and women are limited by clothing and appearance. In public spaces, women represented as a woman who is not faithful to your partner for the video clip shows a woman changing partners in a public space. Women are also represented that he did not have the right to decide, because in this video clip shows that the men as decision makers. In the balance of public space, women have not considered the establishment of what he did as to match the male role. In this video also representation of women as home wrecker others, which indicated that women as women Scandals Other (WIL). From what the researchers found, are expected for similar research to further deepen further interpret the image of a meaning in terms of Charles Sanders Peirce's theory by using the triangle of his meaning, especially in analyzing the representation of women. And to this video audience is expected to be more critical of more information about the representation of women in the video clip of this Menghapus Jejakmu.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 30 Apr 2012 06:42
Last Modified: 30 Apr 2012 06:42
URI: http://eprints.umm.ac.id/id/eprint/3401

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