UMM Institutional Repository


Irawati, Alif Ambar (2010) PRAKTEK MARKETING POLITIK DALAM PEMILIHAN WALIKOTA MALANG 2008(Studi Pada Tim Sukses PDIP Kota Malang). Other thesis, University of Muhammadiyah Malang.


Download (107kB) | Preview


Law No 32/2004 was the result of revision of Law No 22/1999 about Territorial Government, which was consists of sections that explicitly mention about Head of Territory election should be done directly, in 56 section clause (1) "Head and Vice of territory were elect in couple democratically based on the nature of direct, general, free, secret, honest and fair. After it had been legalized, Malang had practice it by presenting territory election in the period of 2008 2013 that had been done on 23 July 2008. The candidates that officially goes are the incumbent Peni Suparto Bambang Priyo Utomo (lyo) from PDIP, Hasanudin Latief Arif Darmawan (Hati) from Democrat, besides there was also Aries Pulangkoro Mohan Katelu (Aman) from coalition of Golkar and PAN, Subchan Noerchozim - Askandar (Sinar) from coalition of PKS, PPP, and non parliaments political party, and the last was Fathol Arifin Subur Triono from PKB. Marketing in the research was an explanation on the point of view of philosophical and relational. Philosophical in marketing means the mechanism of circulation of both side and more. Candidates with constituent there are circulation of idea, ideology concept and job program. Political party and candidates try to arrange the job program based on the hope of the people. Besides, the job program needs to communicate to get the feed back from the people so that there was a relational between. The role of the constituent was unlimited in the time of election only. The content of political marketing consists of. marketing role in political nature, political campaign, political market and consumer, two side communications. The research was done related to practice of political marketing in the election of Malang territory 2008, a study to success team PDIP Malang was qualitatively. This was descriptive qualitative research. This was a research that means to explore and clarify about a phenomenon or social reality by describe some variables related to problems research on. The data collection method used here were: observation, interview, documentation. Data analysis method was fixed differential method. Generally the data analysis consists of data reduction, categorization, and synthetically. Based on the research resulted the first strategy was form a campaign team to won the territory election. It was root team in purpose to find out their aspirations, hopes and their wishes. The next step was organize and mobilize the cadre to support the massage given. The medium that was used are corporate with electronical media or pers, such as Malang Pos, Radar Malang, Batu TV, Malang TV and Mahameru TV, the theme that given in campaign was Pem Suparto is incumbent candidate which has more score than the other candidates. Another message was realize Malang Town as Educational Town with quality, economical growth equally, good wealthy, prime services, cultural tourism, and reachable healthy. The consumer of Peni Suparto and Bambang are participants or groups which are supported campaign activities, such as companies, worker mass, vendor groups in Comboran market, Motor Federation of Malang, Tionghoa inherit groups, up to churches and Moslem groups in Malang area. The target of the campaign area were almost all of districts and villages in Malang area that had been visited. Two side communication that chosen was communication forum or visitation forum, meeting under board persons join with people leader out of management to know more each other. The marketing usage in political known as political marketing. In political marketing it focus on approach and helping the politician and political party to be more effective and efficient in develop the two side relationship with constituent and common people.

Item Type: Thesis (Other)
Subjects: J Political Science > J General legislative and executive papers
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 30 Apr 2012 03:41
Last Modified: 30 Apr 2012 03:41

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at] - Website : - Online Catalog : - Repository :

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo