HUBUNGAN ANTARA SIKAP TERHADAP LINGKUNGAN HIDUP DENGAN MINAT MEMBELI SEPEDA ELEKTRIK

Aryo Permadi, Johny (2008) HUBUNGAN ANTARA SIKAP TERHADAP LINGKUNGAN HIDUP DENGAN MINAT MEMBELI SEPEDA ELEKTRIK. Other thesis, University of Muhammadiyah Malang.

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Abstract

Motor vehicles were one of the sources of air pollution that was important in the area of urban areas. Considered the sector of the transport as the air pollution contributor and the impact of air pollution towards the health and the global warming and climate exchange, then pollution of air was one of the problems of the environment at this time. In the marketing field, the problem of the environment not only became the marketer's responsibility, but also all the consumer. Rumours of the environment could become the competitive superiority criterion that influenced the behaviour of the purchase of the consumer. The increase in the quality of the environment could be controlled by the consumer's individual by carrying out the change chose and consumed the certain thing that was friendly to the environment. The consumer who had the high awareness towards the environment will choose environment-friendly products although his price was relative more expensive. The electric bicycle became transport means that were environment-friendly because of not dismissing gas emissions discarded so as to be classed as the vehicle without emissions. This research aimed at knowing relations between the attitude towards the environment and the interest in buying the electric bicycle. This research including in the quantitative correlation research that is relations between the attitude towards the environment and the interest in buying the electric bicycle. The sample in this research was some electric visitors of the bicycle shop. The taking of the sample used the accidental sample technique. The characteristics of the sample that was used were the respondent who learned that the electric bicycle was the environment-friendly product. In this research the instrument that was used was the scale, that is (1) the scale of the attitude towards the environment, (2) the scale of the interest in buying the electric bicycle. The data kind that was used in this research was the interval data. Was based on this matter then the statistical technique that was used in analysing the data that was received is Product Moment correlation. Was based on results of the research could be taken by the conclusion that there is positive relations and very significant between the attitude towards the environment and the interest in buying the electric bicycle. This was shown with the value r of 0,807 with the level of the significance 0.000<0.001. Thought r of 0,807 showed that increasingly positive the attitude towards the environment then increasingly high the interest bought the electric bicycle. On the other hand, increasingly negative the attitude towards the environment then increasingly low the interest bought the electric bicycle. The effective contribution the attitude variable towards the environment towards the interest in buying the electric bicycle of 65,1%, whereas 34,9% the rest of them were affected the other variable that was not researched.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Anggit Aldila
Date Deposited: 30 Apr 2012 02:48
Last Modified: 30 Apr 2012 02:48
URI: http://eprints.umm.ac.id/id/eprint/3332

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