PENGARUH KOMUNIKASI PEMASARAN TERPADU TERHADAP CITRA PERUSAHAAN JASA OPERATOR SELULER PT. TELKOMSEL

Aromawati, Nur Bunga (2008) PENGARUH KOMUNIKASI PEMASARAN TERPADU TERHADAP CITRA PERUSAHAAN JASA OPERATOR SELULER PT. TELKOMSEL. Other thesis, University of Muhammadiyah Malang.

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Abstract

Purpose of research in this is to know message former in inwrought marketing communications is filling, format, structure, source, time, duration, ethics, supporting facilities, relationship binding, agreement, and symbol. To know company image former is public opinion about company, opinion about contribution of company to public, and appetite to company is company image former, and know is inwrought marketing communications seen from message of influential to company image. PT. Telkomsel. Variable in this research is inwrought marketing communications is seen by message as independent variable and company image as dependent variables. Sampling applies multistage sampling in the form of cluster sampling and continued with method accidental sampling. Analysis applied is doubled factor analysis and linear regression analysis. Result of research indicates that content, format, structure, source, time, duration, ethics, supporting facilities, relationship binding, agreement, and symbol is message former in inwrought marketing communications, and public opinion about company, opinion about contribution of company to public, and appetite to company is company image former because the indicators has correlation > 0,5. Inwrought marketing communications seen from message to have small influence that is 10,1% to company image. PT. Telkomsel but tested in simulation and partial shows f calculate 6,540 > table f 3,07 and test result t indicates that value tcalculate>ttable so that inwrought marketing communications is seen by message of influential to company image.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 30 Apr 2012 02:41
Last Modified: 30 Apr 2012 02:41
URI: http://eprints.umm.ac.id/id/eprint/3325

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