Wacana Liberasi Seksual dalam Majalah Perempuan(Analisis Wacana Kritis pada Rubrik ”Love&Lust” di Majalah Cosmopolitan Edisi Oktober Desember (2007)

Ariyani, Debi (2008) Wacana Liberasi Seksual dalam Majalah Perempuan(Analisis Wacana Kritis pada Rubrik ”Love&Lust” di Majalah Cosmopolitan Edisi Oktober Desember (2007). Other thesis, University of Muhammadiyah Malang.

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Abstract

Started found with Global Sexual revolution and using of intrauterine device, have borne sexual liberalism ideology, with revolutionary idea that sex is positive and to be enjoyed, non scandal something that and to be hidden. This phenomenon represent crucial something have relevant woman emancipation demand enjoyment of sexual. As for target of this research is : To know how discourse construct of liberation sexual in rubric" Love&Lust' in Cosmopolitan magazine edition Oktober Desember 2007. In economic and global politics level, mass media become locomotive change of society where they run its role as life style agent of hedonis which partake to campaign discourse of liberasi sexual as capitalism practice where woman not only positioned as target (object), but also medium (media) in its business commodity and production. discourse of sexual liberation is interpreted as value exporting and west, priority and also West way of living which operating in global scope and transferred through intercession of media and also practice language (political economics and transnasioanalisasi of media). This research use interpretatif qualitative approach. Method the used is critical discourse analysis of Teun A Van of Dijk model depicted have three dimension that is text, social cognision and social context. In text dimension, by accurate how text structure and discourse strategy weared to affirm certain theme, at studied by social cognision level of news text production process entangling individual cognision and journalist. While to study social context aspect of discourse building expanding in society about problem. This research scope is article in rubric of Love&Lust in Cosmopolitan magazine edition of October December 2007 which is selected pursuant to research focus, that is discourse of liberasm meant sexual as liberation of sexual to modem woman clan. This research use the source of information of nonhuman that is divided documentation become: First, obtained primary data by clipping article which have been selected as according to research focus and scope, structure interview (via phone). Second, secunder data obtained through reference and various book, journal, opinion, articles, relevant other literatures and also website with research theme. From result of data analysis can be concluded is: First, discourse of liberasi sexual campaigned by Cosmopolitan and poured in its journalistic product through conceptualize pornography. Second, usage of language write (academicscience) meant as media effort (Cosmopolitan) to hide vulgarisme in sexual activity deskripsi which without censor as a mean to image mengkonstruk of Cosmopolitan as magazine woman of class to the by applying strategy " polish of face" media, that is consideration of xu appearance of :ppetite so that carried by vulgarisme is Cosmopolitan more viewed by sex educatife which is blending art than a pornography. Third, Cosmopolitan represent magazine categorize franchise rided by capital system and also embrace sexual liberalism ideology with the siding of ideology of capitalispatriarkhi. Where sexu~ activity (intimate) which is served in text tend to to be meant as recreation function by placing woman as side which is subordinated though by exsplicite placed dominant on course (mastering men). Fourth, Cosmopolitan represent social reality and reflexy of society 'rided by strength of capitalist and operate in global region. While text deskripsi signing the siding at culture of patriarki meant as tactics of Cosmopolitan to suc~s capital production model.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NE Print media
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 30 Apr 2012 02:35
Last Modified: 30 Apr 2012 02:35
URI: http://eprints.umm.ac.id/id/eprint/3319

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