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Indah .R, Rizki Ayu (2010) PENGARUH TERPAAN KOMUNIKASI PEMASARANCV. ESPRO MEDIA TERHADAP CITRA POSITIF PERUSAHAAN( Studi Pada Pelanggan Perusahaan ). Other thesis, University of Muhammadiyah Malang.


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This watchfulness background the tight rivalry companies advertising at Surabaya, so that demand every company to defend the customer or get new customer with has defended image has companied that formed then repair it. So that is companying to can to compete with companies of a kind that is blooming. Marketing communication in a company very good for get customer and defend the customer, in company limited partnership. Espro limited marketing communication use media passes advertisement and sales promo. Such condition existence, researcher aim that is want to detect there not it marketing communication influence towards image companies, when is there, researcher wants to detect influence magnitude that evoked from communication marketing towards image companies. This watchfulness is watchfulness ekplanatif asosiatif, that is watchfulness that aim to detect connection between two marketing communication variables and image companies. with watchfulness population as big as 11 respondents, consist of education institution exist in Surabaya, from characteristics that determined got sample as much as 11 watchfulness respondents passes total technique sampling. Testing is done with inquiry distribution method then do score gift with scale liker in respondent answer. Based on watchfulness that done got result that analysis reliabilitas show value alpha analysis as big as x= 0,962, y= 0,955, while validity test result is get result that value rxy bigger than r table in belief level as big as 95%(? = 0,05%) with respondent total as much as 11 person as big as 0,602, the files valid. as to interpretation from regression similarity: y=35,888 + 0,593x and value r-square as big as 0,723. As according to study that done, final simply inferential that connection between marketing communication free variable towards image bound variable company to belong in category very strong as big as 0,850. then known marketing communication influence existence towards image companies as big as 72,3% and obvious has influence significant because value r count > r table. really basically not only marketing communication that influence image companies, but in a will company formed good image in front the customer as far as marketing communication execution well and correct.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 30 Apr 2012 02:30
Last Modified: 30 Apr 2012 02:30

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