HUBUNGAN FREKUENSI TERPAAN IKLAN SELULER XL BEBASDAN IM3 DI TELEVISI EDISI NELPON SEPUASNYA TERHADAP KEPUTUSAN BERPINDAH KARTU SELULER(Studi Pada Siswa Kelas XII SMA Shalahuddin Malang)

Indah, Rifky AGgriya (2010) HUBUNGAN FREKUENSI TERPAAN IKLAN SELULER XL BEBASDAN IM3 DI TELEVISI EDISI NELPON SEPUASNYA TERHADAP KEPUTUSAN BERPINDAH KARTU SELULER(Studi Pada Siswa Kelas XII SMA Shalahuddin Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

Advertisement of free XL and IM3 is advertisement having some this versions and research takes edition version telephone as satisfied his(its. Both the existing advertisement is promoting good cheap tariff of on net ( network humanity) or flat ( all operators), the thing pushs consumer to make a move card seluler from which non free XL and IM3 to free XL and IM3Berdasarkan the background, can be formulated problem that is [is] there any relation between advertisement seluler free XL and IM3 with decision made a move card seluler and if there are how big its(the relationship to class student XII SMA Shalahuddin Malang. Theory applied is formula A-I-D-D-A, which is acronym from words: Attention ( attention), Interest ( draws), Desire ( ambition), Decision ( decision), Action ( action). This research is research survey. Population in this research amounts to 173, be research with technique random sampling. Its(the data collecting technique using questionaire while technique is analysing its(the data using Regresi Linier simple. Result from this research is relation between advertisement effect of free XL and IM3 to decision makes a move card seluler 0,590 is including medium category and effect advertisement of free XL and IM3 to decision makes a move card seluler equal to 34,8% and the rest influenced by other variable. So inferential that advertisement of free XL and IM3 is major effect in forming of a decision of consumer to choose card seluler as according to its(the requirement. Sedangkan untuk fungsi iklan produk, tayangan Indonesian Idol 5 memiliki prosentasi paling besar pada iklan-iklan produk dengan fungsi persuasi yaitu sebesar 93,7% dari 79 iklan yang ada. Untuk Idola Cilik 1, prosentase terbesar ada pada iklan-iklan produk dengan fungsi iklan persuasi yaitu sebesar 76,2% dari 63 iklan yang ada

Item Type: Thesis (Other)
Subjects: H Social Sciences > HJ Public Finance
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 28 Apr 2012 03:13
Last Modified: 28 Apr 2012 03:13
URI: http://eprints.umm.ac.id/id/eprint/3267

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