SEGMENTASI MANFAAT PADA PENGGUNA KARTU SELULAR (Studi pada Pelanggan Jasa Operator Telepon Selular PT Telkomsel Tbk di Kota Malang)

Amalia, Rezki (2008) SEGMENTASI MANFAAT PADA PENGGUNA KARTU SELULAR (Studi pada Pelanggan Jasa Operator Telepon Selular PT Telkomsel Tbk di Kota Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

This Research represent descriptive research with method of survey. As for title of this research " Segmentation Benefit Consumer Of Card Cellular Of Service Operator Phone Cellular of PT Telkomsel Tbk". Target of this research that is to know how identifying benefit segmentation consumer of Ace cellular card and identify benefit segmentation consumer of cellular card of simPATI. Variable the used the Quality of, Service, Economic and Speed. Analyzer which [is] used in research analysis of cluster. Analyse cluster used to group individual into groups pursuant to certain characteristic. Result of from analysis of cluster indicate that to identify benefit segmentation consumer of Ace cellular card divided to become 3 segment that is segment 1 Customer Cost with amount of responder counted 22 people (40%) and have the following characteristic : flat tarif (X3.4), tarif of fitur complement to operator humanity (X3.5), tarif of fitur to other operator (X3.6), tarif of fitur additional (X3.7), speed of refill of pulsa (X4.4) and speed of damage card service (X4.5). Segment 2 Service Delivery counted 14 people (28%) having the following characteristic: tarif of fitur additional to other operator (X3.8), and speed of damage card (X4.5). and Segment 3 Totalizeing Customer Value with amount of responder counted 14 people (28%) having the following characteristic: card memory capacities (X1.3), Signal (X1.4) Variation Card (X2.1). Fitur Standart (X2.2), Fitur Complement (X2.3), Additional Fitur (X2.4), Facility of Mobile data (X2.5), Service Consumer voice (X2.6), Service Consumer text (X2.7), Tone await (X2.8), Bonus (X3.1), Tarif phone to other operator (X3.3), Process activate maiden card (X4.1), Process activate registration (X4.2). While Identifying benefit segmentation consumer of cellular card of simPATI formed [by] 3 segment that is segment 3 counted 13 people (32.5%) called is Total Customer Value have the following characteristic: Card reputation of seluler Sympathy (X1.1), Ability Of Network (X1.2), Capacities Memory (X1.3), Signal (X1.4), Variation Card (X2.1), Fitur Complement (X2.3), Additional Fitur (X2.4), Facility of Mobile data (X2.5), Service Consumer Voice (X2.6), Service Consumer Text (X2.7), Tone await (X2.8), Bonus (X3.1) Tarif phone to operator humanity (costly X3.2). Maintaining Tarif phone to other operator (Cheap X3.3). Tarif of Fitur complement to operator humanity of seluler (X3.5), Tarif of Fitur complement to other seluler opeartor (X3.6), Tarif use additional fitur (X3.7) Speed activate maiden card (X4.1), speed activate registration (X4.2), Access (X4.3), speed of refill of pulsa (X4.4), speed of damage card service (X4.5), Segment 2 counted 17 people (34%) called Customer Cost have the following characteristic: Flat Tarif (X3.4), Tarif use additional fitur (X3.8) and Segment 1 with amount of responder counted 16 people (32%) that is Personnel Value have the following characteristic: Fitur Standart (X2.2).

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 28 Apr 2012 02:56
Last Modified: 28 Apr 2012 02:56
URI: http://eprints.umm.ac.id/id/eprint/3254

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