ANALISIS NILAI TAMBAH TERHADAP KINERJA PEMASARAN INDUSTRI RUMAH TANGGA JENANG DODOL UD. TEGUH RAHARJO DAN UD. MIRAH DI KABUPATEN PONOROGO

Alistina, Vina Dwi Yuni (2008) ANALISIS NILAI TAMBAH TERHADAP KINERJA PEMASARAN INDUSTRI RUMAH TANGGA JENANG DODOL UD. TEGUH RAHARJO DAN UD. MIRAH DI KABUPATEN PONOROGO. Other thesis, University of Muhammadiyah Malang.

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Abstract

This study is case study in UD. Teguh Raharjo and UD Mirah of Ponorogo regency by title “Analysis of Increasing Value to Marketing Performance of Household Industry of Jenang Dodol Teguh Raharjo and Mirah of Ponorogo Regency”. The goal of this study is to know increasing value to marketing performancea to work result in Jenang Dodol industri of UD. Teguh Raharjo and UD Mirah. The analysis data technique used is quantitative analysis by data analysis technique follow: using analysis of increasing value which analysis used to know influence of increasing value and profit that be gained producer from the one kg processing in basic material to be processed product and then compare among UD Teguh Raharjo and Mirah, is it high or low?. The indicator of marketing performance measurement used is employee, distribution channel and sale, it is hoped to be able to increasing sale volume which give influence to gaining profit. Based on the analysis result may be concluded that analysis of increasing value constitute a important thing because it has goal to know increasing value influence and profit in one kg processing of basic material. The business activity of Jenang Dodol of UD Teguh Raharjo and UD. Mirah have a high increasing value. The marketing area and distribution channel which be used by UD. Mirah more large and have enough distribution channel, it is not similar with UD. Teguh Raharjo which just in Ponogoro area thus it gives influence to their volume sale. By the way, the product which be marketed by UD. Mirah more fast send and more fast to consumer if it is compared with UD. Teguh Raharjo. Based on the conclusion above, writer may give suggestion that producer of Jenang dodol’s Teguh Raharjo and Mirah by knowing of increasing value that will give influence to gaining profit, thus it is hoped firm to increase it. To face competition, firms have to anticipate by make distribution channel largely thus it may give influence to volume sale and gaining profit to producers.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 28 Apr 2012 02:51
Last Modified: 28 Apr 2012 02:51
URI: http://eprints.umm.ac.id/id/eprint/3252

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