RESPON AREMANIA TERHADAP TAYANGAN LIGA DJARUM INDONESIA 2007 DI ANTV (Studi pada Aremania Koordinator wilayah Junrejo)

Agoes Pramono, Ronni (2008) RESPON AREMANIA TERHADAP TAYANGAN LIGA DJARUM INDONESIA 2007 DI ANTV (Studi pada Aremania Koordinator wilayah Junrejo). Other thesis, University of Muhammadiyah Malang.

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Abstract

Mass Media Role got more important in relation with information and globalization era. Mass Media has developed rapidly along the people dynamism caused by the change of industrial society to information society. Mass Media could reach people with many amounts. Mass media grouped into two. They are printed media (newspaper, magazine, etc) and electronic media (radio, television, etc). Nowadays popular electronic mass media is television since the powerful penetration which created new civilization in society. In its spreading, television has become new living industry according to market mechanism, where the market force television to entertain. One of entertaining program is football program Djarum Indonesia League 2007 which broadcasted at ANTV. This program broadcasted Djarum Indonesia League 2007 football directly or post broadcast. Though the quality was not as good as foreign football, but ANTV tried to give the best for their beholder. But there were still something to fix from human resource, facility, and experience side. This research was done to find out Aremania responds to Djarum Indonesia League in ANTV. In respond theoretic, according to Onong Uchjana (1986:314) were somebody’s attitude and behavior in communication while accepting all message sent to him. Respond is reaction to what stated by communicator in his/her message. As basic theory, there used SOR theory. In SOR (stimulusorganizmresponse) theory, there stated that respond (effect, perception) which existed was special reaction to special stimulus. So that somebody could hope and estimate the fixation between message and communicant reaction, where somebody’s attention, understanding, and acceptance were the most important variable in changing somebody’s attitude. The research analysis unit was Aremania from Junrejo area coordinator which was spreaded into 7 sub regional coordinator with total amount 510 Aremania. While in deciding the information source, there was taken 10 % from the whole Aremania amount by using cluster random sampling technique. According to Suharsini Arikunto (1987) as a guidance, while the information source were more than 100 there could be taken 10%15% or 20%25% from total population. According to above understanding, the samples were Aremania from Junrejo regional coordinator which amount 510 people and only 10% taken from total amount. So, the samples only 51 respondents by random technique. According to above data analysis, Aremania responds to Djarum Indonesia League 2007 at ANTV there found 3.46 average value. From the value, the result was Aremania respond to Djarum Indonesia League 2007 broadcasting is good.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 27 Apr 2012 03:12
Last Modified: 27 Apr 2012 03:12
URI: http://eprints.umm.ac.id/id/eprint/3180

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