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Opini Pegawai Pemkot Tentang Majalah Suluh Kota SebagaiMedia Publikasi(Studi Pada Pegawai Pemerintah Kota Malang)

Zulkarnaen, Dhiky (2010) Opini Pegawai Pemkot Tentang Majalah Suluh Kota SebagaiMedia Publikasi(Studi Pada Pegawai Pemerintah Kota Malang). Other thesis, University of Muhammadiyah Malang.


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Public relations in government instituions functioned to research, analyze, and filter all critics, respond, attitude, and opinion from the employee. Public Relations tried to keep goodwill by filtering attitude, opinion, or consideration, whether from internal public (employee) another institution, or societies. Public Relations target in internal public was individual inside or joined institution, from staff to low employee. One media in internal communication in society was by internal media or called house journal. In this research, the research studied house journal media of City Government of Malang named Suluh Kota Magazine. Suluh Kota is a magazine published by City Government of Malang, containing information, publication of work, activities, general policy, planning, and work program. The magazine targetted internal and external audience. The magazine published monthly with 1000 exemplars. Statement of problems from the research was how employee of City Government of Malang opinion about Suluh Kota Magazine as publication media. The purpose was describing employee of City Government of Malang opinion about the existence of Suluh Kota magazine functioned as publication media. Opinion could be defined as „attitude or word‟ statement. Opinion was respond given to somebody who was communicant to communicator who previously had given question stimulus (Effendi,1990:87). Another suggest said that opinion was an open answer to a problem or issue or answer stated by words in written or oral (Soenarjo,1997:85). Opinion could be stated in verbal, open, with clear words, or soft choice of words which could not be defined directly (connotative). Corporation or organization media could be published in several format, like newsletter, magazine, tabloid, or newspaper. Magazine which was published by organization functioned as internal media had purpose as organization publication, especially government institution or company. This publication was important to show image and plant public trust to the organization or government institution. The research done by the researcher was qualitative. Data collected was employee opinion about existence and function of Suluh Kota Magazine as publication media of City Government of Malang. From the concept, what the researcher needed were information in descriptive form. Data collection technique used observation, interview, documentation. In this research, the researcher stated informers with criterias: (1) employee who read Suluh Kota Magazine; (2) active employee of City Government of Malang; (3) minimum education S1; Informers amount stated by purpossive sampling technique, which was sampling technique using certain consideration. The consideration like whether the person (informers) considered as having knowledge about what we hope, or authoritative person so that made the researcher easier to explore objects or social situation researched ( Sugiyono, 2008: 5354 ). Conclusion found by the researcher from the research showed that the existence and contain of Suluh Kota magazine was interesting to be accepted by staff and employee of Malang City Government. The magazine functions as publication media of inner works and next program by the government. But for more optimum function, they should coordinate with another departments in government to publish their work and program.

Item Type: Thesis (Other)
Subjects: J Political Science > JF Political institutions (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 02 Mar 2012 14:57
Last Modified: 02 Mar 2012 14:57

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