STRATEGI PENCITRAAN CALON LEGISLATIF PEREMPUAN DALAM PEMENANGAN PEMILIHAN UMUM LEGISLATIF 2009 (Studi Deskriptif terhadap Nurul Arba’ati, S.Pt sebagai Anggota Legislatif Kota Malang Periode 2009 ­2014)

Masuriana, Masuriana (2010) STRATEGI PENCITRAAN CALON LEGISLATIF PEREMPUAN DALAM PEMENANGAN PEMILIHAN UMUM LEGISLATIF 2009 (Studi Deskriptif terhadap Nurul Arba’ati, S.Pt sebagai Anggota Legislatif Kota Malang Periode 2009 ­2014). Other thesis, University of Muhammadiyah Malang.

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Abstract

Political marketing refers to marketing concepts that have been quite the classic that is the pattern among other approaches 6 S 1) persona, personal marketing depends on what one person says or what someone has managed to convey to them. 2) position, is how someone did it and this just means someone wants to make sure someone is always in the best position. 3) packaging, just like someone to make decisions about products that people buy based on their packaging, quality. 4) presentation, providing a quality service, standing behind our products and services a person, presenting an effective follow­up, and maintain an overall impression of professional and courteous. 5) promotion, perhaps the most important elements of personal marketing is promotion­shameless self­promotion to customers potensial.6) passion, the key to effective personal marketing is the belief. Do not be afraid to let others know what makes a man great, and why someone is the best option available. Mapping the voters really need to be understood and known, because each layer is different voter's perspective and provide solutions to problems faced. Segment addition, political parties and presidential candidates, governors, regents or mayors also have to build the image and the impression to voters. Image formation process in the business world, more or less the same as the figure of a political party or candidate for political leaders want to win the battle on the political stage. Formulation of the problem in this research is how the strategy Caleg Women Nurul Arba'ati imaging, as a Member of theLegislative S.Pt Malang Period 2009­2014)?.This research was conducted with descriptive research. Researchers trying to describe (describe) and interpret existing condition or relationship, that is the opinion of a growing, ongoing process, a result that is happening or developing trends. Sources of information or informants in this study include the legislative members and the Chairman of the MCC Nurul Arba'ati DPC PKS Breadfruit.Nurul imaging strategies Arba'ati, S. Pt on the award of the Legislative Elections 2010 is to be adjusted continuously between the objectives and organizational capabilities to the rhythm of development of political marketing environment. The political marketers should be able to estimate future conditions by taking into account the tendency of the electorate, and then create a strategic planning in managing the resource­oriented voters. PKS Party has a jargon as a clean party, Islamic and populist. Religious values reflected in the implementation of the parties in executing its strategy and approach to the public. Women on the award of imaging Caleg Legislative Election 2010 has an important role in determining the success of a candidate in the desired position. Imaging which are embedded in a self­image Nurul Arbaati is not out of the image of the party named as a woman who is "successful next world" by making use of public and domestic roles are held as an educator, businessman, mubalighah and as a housewife who succeed in manage the household. But all Arbaati Nurul image is intentionally not find the image than the party premises. So that inevitably the upcoming elections in 2009 the MCC do stratregi more 'sell' than sell the party candidate to further strengthen brand awarness candidates. Political marketing efficiency Nurul Arba'ati, S. Pt on the award of the Legislative Elections in 2010 with the methods of propaganda and social activities, the nature of social activities / interactive dialogue is usually carried out in a room or place that is closed, the number of participants does not exceed the capacity in accordance with the number of seats, with participants supporting and / or other invitees and supporters who are not only justified to bring the serial numbers and photographs of candidates. Implementation of the campaign with the method of da'wah and social activities that have been done by Nurul Arba'ati MCC as parliamentary candidates in the District of Malang Blimbing held at the home residents who participated by 30 people.

Item Type: Thesis (Other)
Subjects: J Political Science > J General legislative and executive papers
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anwar Jasin
Date Deposited: 02 Mar 2012 14:05
Last Modified: 02 Mar 2012 14:10
URI: http://eprints.umm.ac.id/id/eprint/306

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