PENGARUH TERPAAN FILM “DEVIL WEARS PRADA”TERHADAP KECENDERUNGAN PENGGUNAAN HIGHHEELS BAGI MAHASISWI.Studi Pada Mahasiswi Jurusan Ilmu Komunikasi Angkatan 2007Universitas Muhammadiyah Malang

HASNI, NURINA (2009) PENGARUH TERPAAN FILM “DEVIL WEARS PRADA”TERHADAP KECENDERUNGAN PENGGUNAAN HIGHHEELS BAGI MAHASISWI.Studi Pada Mahasiswi Jurusan Ilmu Komunikasi Angkatan 2007Universitas Muhammadiyah Malang. Other thesis, University of Muhammadiyah Malang.

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Abstract

Devil Wears Prada movie was adapted from “chicklit” novel creation by Lauren Weisberger. High heels this movie is became a symbol because its mean that fashionable woman is a woman who wear a high heels. S-O-R theory was focused on cause of change of atitude that happend in human individual that cause of big unfivence of stimulus quality. Research type that used in this research was explanatory research. Objek of this study is female student university of communication departement in UMM 2007. therefore this study used 32 sampel of responden that got by total sampling technique. Then, the researcher gave the quissionare as an media to collect primer data. Next, researcher tested the validity at quissionaire by using product moment corelation technique and tested realibily by Alpha techique. Based on the result of the research got the calculation of coleration coefficient 0,454 it mean that there is a corelation between independent variable with dependent varable. Based on test F and t test t got the result Fcalculated is 7.791, besides on the level of significance 0.05 got from Ftable with the result 4.71 and result calculated is 2.791. Therefore on the level of significance 5% got t tabel with the result 2.042 it mean that Fcalculated bigger from Ftable and tcalculate more bigger than ttable so Ho refused and Hi accepeted, its mean that attack from Devil Wears Prada movie give significance influence simultaneously toward inclination to using High Heels for female university student. By regression linier calculations, we can know the influence of independent variable foward dependent variable is 20,6%. Keywords : Devil Wears Prada Movie, Inclination to using High Heels

Item Type: Thesis (Other)
Subjects: J Political Science > JA Political science (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anwar Jasin
Date Deposited: 26 Apr 2012 03:54
Last Modified: 26 Apr 2012 03:54
URI: http://eprints.umm.ac.id/id/eprint/3055

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