PENGARUH VARIABEL LOKASI DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN PADA BEBERAPA SWALAYAN INDOMART DI MALANG

ARIS W, TRIKA (2008) PENGARUH VARIABEL LOKASI DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN PADA BEBERAPA SWALAYAN INDOMART DI MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

One of famous supermarket and spreaded in Malang city are Indomart swalayan. In their activity, location constituted a important consideratonin marketing activity in Indomart swalayan, because location of effort constituted a uniqe interesting to consumer to decide to bay products. Promotions is marketing strategy which its goal to introduce product to consumers in order to interested to buy offered product of firms. The problem formula of this study is there influence among location and selling promotion to buying decision in Indomart swalayan in Malang city and which variables, among location and selling promotion give dominant influence to buying decision in Indomart swalayan Malang city. The goal of this study is to know influence among location and selling promotion to buying decision in Indomart swalayan in Malang city and to know which variable among location and selling promotion that give dominant influence to buying decision in Indomart swalayan in Malang city. This study is explanatory research. While data analysis used is linier multiregresion, F-test and t-test. Based on the study result show that hypothesis I is proved that location and selling promotion give significant influence to buying decision. It is show from test restul in Indomart swalayan Jl. Raya Sengkaling with F-test about 26.851 more that F-table about 3.23 and t-test of location variable about 3.392 and t-test of selling promotion about 2.723 more that t table about 2.021 and testing of swalayan Indomart in Jl. MT.Haryono are gained that F-test about 60.205 more that F table about 3.23 and t-test of location about 5.146 and t-test of selling promotion variable about 3.279 more that from t-table about 2.021. And than the second hypothesis is provide that location variable give dominant influence to Indomart swalayan based on the testing in Jl. Raya Sengkaling gained regression coefficient value bout 0.793 more than from selling promotion about 0.471 and testing of Indomart swalayan in Jl. MT. Haryono is gained regression coefficient value about 0.692 more than from selling promotion variable about 0.467.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 26 Apr 2012 03:34
Last Modified: 26 Apr 2012 03:34
URI: http://eprints.umm.ac.id/id/eprint/3050

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