INTERAKTIVITAS AKUN MEDIA SOSIAL INSTAGRAM @MENJADIMANUSIA.ID SEBAGAI MEDIA LAYANAN KONSULTASI KESEHATAN MENTAL NON KLINIS SECARA DARING DI INDONESIA

In Indonesia, internet-based mental health consultation services have begun to emerge in the form of support groups, counseling, and webinars. The Instagram account @Menjadimanusia.id provides services to help overcome mental problems. This research aims to understand and analyze interactions between the public, the public with the account or vice versa, and the public to the documents uploaded on the @menjadimanusia.id account as a form of non-clinical mental health consultation services in Indonesia. The Instagram account @Menjadimanusia.id as an information media and mental health consultation platform is the main focus of this research. Researchers examined the characteristics of Instagram social media as an interactive platform for two-way communication, especially in the context of mental health information. The results of examining interactivity using Mc Millan's interactivity model, namely user to user, user to system and user to document on the @Menjadimanusia.id account can provide in-depth insight into interactivity on an Instagram account as a medium for mental health consultation services.This research uses a qualitative approach with descriptive research type and content analysis research basis. This research uses documentation techniques to obtain data and the Analisa.io website as a tool to obtain data on the engagement rate of the @Menjadimanusia.id account.The results of the research based on the form of Mc Millan's interactivity model show that the public provides interaction with the uploads uploaded by the @Menjadimanusia.id account in June 2023. Posts about storytelling services formed by @Menjadimanusia.id are less likely to attract public attention than posts containing inspirational stories or sentences. In addition, the results of this study indicate that there is interactivity that occurs poorly on the Instagram social media account @Menjadimanusia.id in uploads in June 2023.