ANALISIS EFISIENSI DAN EFEKTIFITAS PADA FUNGSI PENJUALAN PT. SEMEN TONASA PANGKEP SULAWESI SELATAN

ABBAS, SUHARTINI (2008) ANALISIS EFISIENSI DAN EFEKTIFITAS PADA FUNGSI PENJUALAN PT. SEMEN TONASA PANGKEP SULAWESI SELATAN. Other thesis, University of Muhammadiyah Malang.

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Abstract

Research with headline" Effectivity and efficiency analysis At Function Sale Of PT. Cement Tonasa Pangkep Sulawesi Selatan", is type research of case study. This purpose of research is To know activity which done at sale function and know sales department have run effectively and efficient. In this research, technique in applied by data analysis is evaluation to sales planning, evaluation to control of sale by doing analysis of control of sale efficiency apply financial ratios analysis that is operating ratio and margin gross ratio and analysis of control of sale effectivity, and evaluation to sale function organization structure From the done research earnings yield, can be taken by conclusion that in the year 2007 corporation not yet is efficient and from analysis of control of sale effectivity in the year 2006 and 2007 corporation not yet can reach specified by sales budget is corporation. From evaluation to sale function organization structure have existence of segregation of duties between marketings and sales functions. Based on conclusion above, hence writer suggest that PT. Cement Tonasa have to be more pay attention to activity of marketing, by the way of require to add or do more amount of activity of promotion, distributor, causing can increase sale of cement and more pay attention to activity of the operating activityivitas to can reach the sale with sacrifice of expense of low so that intention of corporation to be copartnership of notable cement in Asia with level of height efficiency can be reached. Keyword: sale, Effectivity and efficiency

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic > Department of Accounting
Depositing User: Anggit Aldila
Date Deposited: 24 Apr 2012 03:26
Last Modified: 24 Apr 2012 03:26
URI: http://eprints.umm.ac.id/id/eprint/2843

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