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DISCOURSE ANALYSIS OF PETRLOEUM COMPANIES’ ADVERTISEMENTS

FALAH, HANIF (2014) DISCOURSE ANALYSIS OF PETRLOEUM COMPANIES’ ADVERTISEMENTS. Other thesis, University of Muhammadiyah Malang.

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Abstract

Petroleum advertisement is an interesting advertisement because it contains mostly environmental messages. There are discourse serves on that advertisement. It requires academic skills to analyze the message behind it. Discourse analysis is an analysis of language practice such as advertisement beyond the sentence. The objective of this research is to analyse discourse on content and context of petroleum companies’ advertisements through discourse analysis. This research applies descriptive qualitative design. The object of this research is printing advertisement from three petroleum companies; Shell, ConocoPhillips, and Chevron. The study focuses on the content and context of advertisement. The data is analysed using Fairclough’s 3D model of discourse analysis. From this research, it is found that content of petroleum advertisements campaigns environmental issue massively and intensively. The content of advertisement fully contains environmental peripheral as well as the betterment of human’s life and circumstances words and illustrations. Meanwhile, the context indicates companies’ clarification on the issue they are currently facing.

Item Type: Thesis (Other)
Subjects: L Education > L Education (General)
P Language and Literature > PE English
Divisions: Faculty of Teacher Training and Education > Department of English Language Education (88203)
Depositing User: Mr Ahmad Adi Husada
Date Deposited: 21 Apr 2016 06:26
Last Modified: 21 Apr 2016 06:26
URI : http://eprints.umm.ac.id/id/eprint/27658

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