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AN ANALYSIS OF CODE MIXING USED IN BANNERS AT UNIVERSITY OF MUHAMMADIYAH MALANG

ANITA, LISDIANA (2013) AN ANALYSIS OF CODE MIXING USED IN BANNERS AT UNIVERSITY OF MUHAMMADIYAH MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

Code mixing is the change of one language to another within the same utterance or sentence. It can be found in oral or written text. This research studied about code mixing in written text, namely in banners at University of Muhammadiyah Malang (UMM). Furthermore, this research focused on the forms of code mixing in banners at UMM and the reasons of banner designers in using code mixing in their banners. The researcher is interested in studying code mixing in banners because the use of Indonesian-English code mixing in banners can influence the readers’ interest and their English development. This research used descriptive qualitative research design to collect and analyze the data. It was used because the purpose of this research was to get the data about the forms of code mixing in banners at UMM and the reasons of those banner designers in using code mixing. Besides, the result of this research was described in the form of sentences and did not use statistical data. The objects of this research were banners at UMM and the banner designers. The researcher conducted the research from March to May 2013. During that time, the researcher found 12 banners with Indonesian-English code mixing inside and 9 banner designers. Meanwhile, the researcher used documents and interview. The documents that were analyzed were banners at UMM and interview was applied to the banner designers. From the analysis, it was found there were two forms of code mixing in banners at UMM; they were code mixing by insertion of word and code mixing by insertion of phrase. Besides, there were five reasons from banner designers in using code mixing in their banners, three of them were related to the experts’ theory; quoting somebody else, expressing group identity, because of real lexical need, and two of them were not related to the experts’ theory; to attract other people, and to let other people know about their terms.

Item Type: Thesis (Other)
Subjects: L Education > L Education (General)
Divisions: Faculty of Teacher Training and Education > Department of Elementary Teacher Education (86206)
Depositing User: Mr Ahmad Adi Husada
Date Deposited: 20 Apr 2016 04:40
Last Modified: 20 Apr 2016 04:40
URI : http://eprints.umm.ac.id/id/eprint/27500

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