Febrisartika , Gita (2008) STRATEGI HUMAS PT. MULTIVISION PLUS JAKARTA DALAM MEMBANGUN CITRA FILM NASIONAL "BURUAN CIUM GUE". Other thesis, University of Muhammadiyah Malang.
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Abstract
Liaison According To Institute Public Relations (IPR) be overall of effort done in is planned and continuity for the agenda of creating and looks after goodwill (good will) and mutually understanding between an organizations with whole its(the public, while image is purpose of main and at the same time is reputation and achievement which will be reached for all public relations Strategy liaison refers to how stages; steps a liaison give understandings which are positive by arranging various code of ethicists is in all by activity of the liaison. Making of one of wide screen/sail film which many harvesting controversy in people with film entitling "Hunting Kiss me", be a separate phenomenon for company Multivision Plus to get positive assessment is eye by public. Based on phenomenon to hence in this research aim to know company liaison strategy in building positive image of national film” Hunting Kiss me”. This thing is be duty a liaison practitioner, related to one of the function is building positive image of the company. As for research problem formula lifted in this research is how film company liaison strategy in building positive image of national film ” Hunting Kiss Me” (Case study at Divisi Humas PH. Multivision Plus Jakarta, relates to Film Buruan Cium Gue) This research method is applying qualitative descriptive approach, with research subject of two of people and determines informant criterion applies purposive sampling. Data collecting technique performed within this research is observation of interview and documenter while data analytical technique applied is triangulation technique. Based on result of film company liaison strategy end analysis in building positive image of national film ” Hunting Kiss Me” obtained conclusion from this research is : liaison strategy PH. Multivision has tried is maximum to be able to build company image toward which are positive about film controversy phenomenon National “ BCG”. This thing seen with existence of liaison division effort does some strategy stages that is seems to be at effort for liaison to look for information is having continuation either from print media and or electronic, input from various party(sides, and always watches field phenomenon growing for soon in discussing with to look for solution, communicative, thinks stall, quickly and jelly to be able to decide an action persuasive especially to party(sides taking as problem film ” BCG”, does direct socialization to public to look for solution what is thinking it enforceable in order not to harm many party(sides, and recondition related party(sides either that is writer, stage manager or whoever that more matured and creatively in making masterpiece for public, and evaluates all activities which has been executed that be accountable later to anticipate case the like repeatable this returned.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | K Law > K Law (General) |
| Divisions: | Faculty of Law > Department of Law (74201) |
| Depositing User: | Anggit Aldila |
| Date Deposited: | 23 Apr 2012 03:20 |
| Last Modified: | 23 Apr 2012 03:20 |
| URI : | http://eprints.umm.ac.id/id/eprint/2661 |
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