MINAT MEMBELI PRODUK DENGAN MEREK BERBAHASA INDONESIA DAN MEREK BERBAHASA INGGRIS

Faishol Ashari, Ahmad (2009) MINAT MEMBELI PRODUK DENGAN MEREK BERBAHASA INDONESIA DAN MEREK BERBAHASA INGGRIS. Other thesis, University of Muhammadiyah Malang.

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Abstract

On the Indonesia society which is knowed very consumtive, many things can influence a consumer to bought a product or stuff. Bought plant and consumer the product is proses which happening during the time. Human do nt realizet all of their motif and it’s explianed why consumer often un realized or can’t showed the real reason why them interested to boughtor not. Related with consumer interested to buy knowing with buying interest. Buying interest is indination of interesting to the stuff which rise out to having and make someone to do or buy stuff he desired. Aim of the research is to knowing the differences of buying interest the product which used Indonesia language and foreign language. This research use non eksperiment, sampling technique were used in this research is cluster sample. Population of this research is 100 student with level of study is high school, to knowing the defferences buying interest consumen to the product use Indonesia language and the produk were used English language, reseacher use statistic technique t-test. The resarch showed there is defferences of buying interest teenagers to the product used Indonesia language ad used english language significant 0.01). Showed, interesting to buy product (t=8.599; sig 0.000 with indonesia language ( = 76.67) is higher than product use english language( = 62.85). Consider the data, hypothesis of researcher is cannot accepted because high interesting to buy product with indonesia language influence some faktor one of them market faktor (subyek characteristic), habitually use Indonesia product,the ability of foreign language and brand information.

Item Type: Thesis (Other)
Subjects: L Education > L Education (General)
Divisions: Faculty of Teacher Training and Education > Department of English
Depositing User: Anwar Jasin
Date Deposited: 19 Apr 2012 07:19
Last Modified: 19 Apr 2012 07:19
URI: http://eprints.umm.ac.id/id/eprint/2464

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