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PENGARUH PERSONAL SELLING, DISPLAY PRODUCT DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING (Studi pada Konsumen Hypermart Departemen Store Malang Town Square)

RIZAL, DIDID HARIS BAHTIYAR (2015) PENGARUH PERSONAL SELLING, DISPLAY PRODUCT DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING (Studi pada Konsumen Hypermart Departemen Store Malang Town Square). Other thesis, University of Muhammadiyah Malang.

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Abstract

Tujuan penelitian untuk menguji dan menganalisis pengaruh personal selling, display product, dan store atmosphere secara simultan dan parsial terhadap impulse buying konsumen hypermart departemen store Malang Town Square. Jumlah sampel terdiri dari 100 orang responden yang diambil berdasarkan accidental sampling. Data dianalisis dengan menggunakan Regresi Linier Berganda. Hasil penelitian menunjukkan personal selling, display product, dan store atmosphere memiliki pengaruh secara simultan dan parsial terhadap impulse buying konsumen hypermart departemen store Malang Town Square. Variabel store atmosphere dominan memberikan pengaruh dalam impulse buying konsumen hypermart departemen store Malang Town Square.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Ida Fitriani Noor
Date Deposited: 30 Mar 2016 08:29
Last Modified: 30 Mar 2016 08:29
URI : http://eprints.umm.ac.id/id/eprint/23620

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