ANALISIS FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MELAKUKAN PEMBELIAN JAJAN PASAR DI KOTA MALANG

FEBRIANA, DEWI (2009) ANALISIS FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MELAKUKAN PEMBELIAN JAJAN PASAR DI KOTA MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

This Research target that is to know factors any kind of which considered consumer in doing purchasing of market eat something of the home in Malang City and to know factor giving biggest contribution consumer in doing purchasing of market eat something of the home in Malang City. Usefulness of research which wish to be reached specially for perpetrator of[is effort that is upon which input in owner of effort for the agenda of evaluate product which on the market to consumer, so that can be used as company consideration in determining wisdom in the future. Analyzer which used in this research that is by using factor analysis. Pursuant to result analyse factor hence yielded 6 considered by factor is consumer in doing purchasing of market eat something of the home [in] Unlucky Town. First Factor which considered consumer in doing purchasing of market eat something of the home in Malang City that is hitting: well guaranted food raw material, price vary and price reached. Second Factor that is hitting: do not use preservative, to the number of choices feel, information of friend and to the number of product choices. Third factor that is using natural raw material, price as according to quality and quality feel. Fourth factor which considered consumer in doing purchasing of market eat something of the home in Malang city that is hitting: existence of family information, strategic location and tidiness of product. Fifth factor that is hitting: product composition and product fascination and sixth factor that is hitting: location passed by publik transport, to the number of product and sellers always. Dominant factor which considered consumer in doing purchasing of market eat something of the home in Malang city that is first factor which cover well guaranted food raw material, price vary and price reached. Given suggestion that is expected all owners always use product raw material which with quality on the chance of product which on the market can give satisfaction to consumer. Effort reality able to be done that is by using natural raw material without mixed with materials concidering dangerous Iihat vitamin for health. Expected by all owners is effort out for to always offer product at the price of which vary. Through the effort hence by itself all consumers can get product according to ably purchasing power of[is each consumer. Of him in effort to improve sale expected by owner do product variation so that can fulfill requirement storey;level and desire all consumers. Key Word: Product , Purchasing, Consumer.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic > Department of Management
Depositing User: Anwar Jasin
Date Deposited: 17 Apr 2012 06:46
Last Modified: 17 Apr 2012 06:46
URI: http://eprints.umm.ac.id/id/eprint/2352

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