PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN DALAM MENGGUNAKAN JASA CUCI MOBIL “HCS” TUMENGGUNG SURYO MALANG

HENDRI ANUGERAH, SUGIHARTA (2010) PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN DALAM MENGGUNAKAN JASA CUCI MOBIL “HCS” TUMENGGUNG SURYO MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

This watchfulness aim is that is to detects influence significant between factor psikologis that consist of motivation, perception, erudition, confidence and attitude towards decision in use service washes car “HCS” Tumenggung Suryo Malang and to detect variable influentialest towards decision in use service washes car “HCS” Tumenggung Suryo Malang. Watchfulness use that want achieved especially for company supposed can as supplementary information in order to total enhanced sale/ customer based on behaviour analysis consumers. Based on watchfulness result and discussion by using doubled linear regression analysis that done so can be pulled conclusion that factor psikologis that consist of motivation, perception, erudition, confidence and influential attitude according to significant towards decision in uses service washes car “HCS” Tumenggung Suryo Malang. Motivation variable influentialest towards decision in use service washes car “HCS” Tumenggung Suryo Malang. Suggestion that can be submitted in this watchfulness that is supposed service manager side wash car “HCS” Tumenggung Suryo Malang always give best service so that can give motivation consumers to menguna service on the market. service manager side washes car “HCS” Tumenggung Suryo Malang supposed unlucky can to give confidence to consumer on service service quality washes car on the market. effort that can be done that is with give confidence that wash process can give best in car paint treatment with guarantee that employees can work well so that car wash result can give consumer satisfaction. Keyword: Factor Psikologis and Decision In Use Service Washes Car ”HCS”

Item Type: Thesis (Other)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economic > Department of Management
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 17 Apr 2012 03:31
Last Modified: 17 Apr 2012 03:31
URI: http://eprints.umm.ac.id/id/eprint/2322

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