PERUMUSAN STRATEGI PEMASARAN PADA RSB PKU MUHAMMADIYAH KECAMATAN MOJOAGUNG

HAFID, MOH. ABDULLOH (2010) PERUMUSAN STRATEGI PEMASARAN PADA RSB PKU MUHAMMADIYAH KECAMATAN MOJOAGUNG. Other thesis, University of Muhammadiyah Malang.

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Abstract

In this thesis the research carried out in RSB PKU Muhammadiyah which is located on 33th Sayid Sulaiman Mojoagung Jombang. This research takes the title of Marketing Strategy Formulation In RSB PKU Muhammadiyah Mojoagung. The purpose of this research is to identify its strengths, weaknesses, opportunities, and threats that exist in RSB PKU Muhammadiyah so it can formulate appropriate marketing strategies in RSB PKU Muhammadiyah Mojoagung. Analysis tool that is used to formulate the strategy is the analysis of IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) as well as using ETOP profile (Environmental Threat Opportunity Profile) and SAP (Strategic Advantage Profile) is then placed in the matrix SWOT for obtaining knowing what strategies can be applied or implemented in companies. Analysis of internal factors to produce a total score of 2:45, while external factors 2:15. This means that the company's internal and external factors on average when compared with competitors. Based on the research and discussion, it can be concluded that the RSB PKU Muhammadiyah needs to improve pricing policies, increased promotional activities and corporate services delivery system improvements. Strategy in accordance with RSB PKU Muhammadiyah is the market penetration strategy in which this strategy will be improvements concerning the application of marketing mix for firms to compete with the other competitors as well as the hospital can improve the services provided. Suggestion that in proposing that is expected to RSB PKU Muhammadiyah did revamping application of marketing mix, including pricing policy is to cut the cost of registration, increase promotional activities more effective and efficient manner, making the website and giving discounts, providing training to employees and administrators as well as revamping the layout inventory of hospitals and the addition of a seat on a hospital waiting room. Expected for the next researcher to use different analytical tools to get the development of current research.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 16 Apr 2012 04:40
Last Modified: 16 Apr 2012 04:40
URI: http://eprints.umm.ac.id/id/eprint/2271

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