HARIYANTO, POEJI (2015) PENGARUH KONSEP DIRI TERHADAP PEMBELIAN SEPEDA MOTOR HONDA (Studi pada Pemilik dan Pengguna CB 150 R di Dealer Nusantara Sakti Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

This research aims to examine and analyze the effects of self-concept (consisting of perceptual component, conceptual component, and attitudinal component) simultaneously and partially towards the purchase of motorcycles Honda CB 150 R. The sample size consisted of 100 respondents taken by purposive sampling. The data was analyzed by using the multiple linear regressions. The results showed that self-concept consists of the perceptual component, conceptual component, and attitudinal component have influence of simultaneously and partially towards the purchase of motorcycles Honda CB 150 R. Variable conceptual component of the dominant influence in purchase Honda CB 150 R

Item Type:	Thesis (Other)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory
Divisions:	Faculty of Economics and Business > Department of Management (61201)
Depositing User:	Fitri Ramandhany
Date Deposited:	26 Mar 2016 04:16
Last Modified:	26 Mar 2016 04:16
URI :	http://eprints.umm.ac.id/id/eprint/22521

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